Goodbye Infomercials: How A 30 Year Old Brand Is Keeping With The Times
By Staci Wood - July 27, 2010
Hair Club is a brand with high visibility from the old-school commercials - Sy Sperling’s, “I’m not just the President, I’m also a client.” However, many people still don’t know what the Hair Club is and keeping the 30 year old brand fresh has become even more of a challenge because of the ever changing media landscape which is affecting the avenues of word of mouth about the company. Steven Barth, CEO of a group ...
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Save Time & Maximize Customer Data With Integrated Business Applications
By Staci Wood - July 23, 2010
Many people have noted that famed dancer, Ginger Rogers, did everything Fred Astaire did – except she did it backwards and in heels. The same concept is true today for small businesses; they need to do everything the big enterprises do, but faster and with fewer resources. Pamela ...
7 Comments » Read MoreHow the Movie Twilight Can Help Your Business
By Staci Wood - July 16, 2010
Romance is a number one selling genre for a reason - and that reason isn’t Fabio. Many of you are familiar with the Twilight phenomenon (i.e. vampire phenomenon), correct? Surprisingly, many romance writers believe its wild success was a public gut reaction to many of ...
13 Comments » Read MoreFive Tips For Hiring A-Player Employees
By Staci Wood - June 29, 2010
Eric Herrenkohl, recruiting specialist and author of How to Hire A-Players, argues that hiring just one “A-Player” can save an executive’s marriage as well as add immeasurable value to his business. Given the current economic situation, he says there is no better time than the ...
11 Comments » Read MoreSmall Business Owners Discover App Marketing
By Staci Wood - June 22, 2010
Adam Boyden, President of Conduit, knows that small business owners wear many hats – one of which includes chief marketing officer. Application marketing is beginning to attract small business owners for many reasons, including affordability, ease of use, and return on investment. Small business owners ...
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