Search engine marketing really is not voodoo, even though it often seems that way to small business owners.

Join me, Anita Campbell, as I interview Jennifer Laycock, Editor-in-Chief of Search Engine Guide. This is a show oriented toward small business owners, not geeks. Jennifer outlines tips and advice for attracting traffic to your website.

Not only does Jennifer talk in plain English, in a down to earth way, but she adds quite a bit of humor to the subject.

Go here to to listen to this broadcast — and get a link to dowload the FREE 100+-page eBook on how to successfully start an online business without spending a dime.

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Charles Jolley, CEO of Sprout Systems, was one of our most popular guests on Small Business Trends Radio, when he helped de-mystify Web 2.0 back in December 2005.

He recently appeared at the Demo 2006 Show, to talk about his company’s new product, Mailroom.

Mailroom is designed for small businesses of 10 employees or under. It helps them manage those exponentially growing inboxes.

Check out Charles (and two other execs from Sprout Systems) previewing Mailroom in the video of the Demo presentation.

Congratulations, Charles!

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Rex Hammock, President of Hammock Publishing Inc. (blog: Rexblog) is the featured guest in this Small Business Trends Radio broadcast.

Rex explains the two motivators for developing a network: grow revenues and solve problems. And he gives practical tips for any size business about the best places to network, online and off.

After you hear Rex speak I think you will be inspired to build on your professional network.

Go here to download the MP3 recording of the show, or listen to it online.

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This show is for every person who has ever dreamed of making money while you sleep.

Denise O’Berry is an expert at creating passive income revenue streams that keep the money rolling in week after week, month after month with a minimum of effort. She joins me, Anita Campbell, to share “how to” tips and advice on putting passive income to work for you, in this Small Business Trends Radio broadcast.

By the way, this is not the stuff of “get rich quick” schemes. You won’t hear any shady practices. You won’t get a “pump me up” pitch about how you too can become a millionaire in 30 days if you just shell out boku bucks to take the author’s course (haven’t we all heard one like that?).

No — this is reliable solid advice for entrepreneurs on how to create a growing income from Internet sites, long term.

And the earnings potential is not peanuts, either. For instance, did you know that for branded consumer items from a top tier brand, you can earn affiliate commissions of up to 75%?

ADDED BONUS: Denise has created a free, 22-page Passive Income Guide with tips and advice for creating revenue streams. Go here to listen to the recorded show and to download your free copy of the Guide.

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Our latest broadcast of Small Business Trends Radio features John Wyckoff, a self-made entrepreneur, author and consultant.

John is an expert at growing businesses, having built up and sold several multi-million dollar businesses.

John happens to be a personal friend and mentor of mine, and so I especially enjoyed intereviewing him.

Check out this recording, in which he provides such excellent insights as how to use the senses (color, touch, smell, etc.) when selling. He also explains why it is crucial to understand whether you are selling something that is a “need” or a “want”, as different approaches are needed.

Read more about and listen to How to Beat the Big Box Guys by Changing the Rules.

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Check out what others are listening to.

Following are the Top Ten Most Requested Downloads of audio interviews of small business experts here at SMB TrendWire for January 2006 (in no particular order):

Start the Sales Year Right - Warren Greshes, Motivational Speaker (blog: Greshes Blog)

Eminent Domain - Who’s Taking Your Property? - Andrew Langer of the NFIB (blog: Langrrr’s Liberty)

Latest Resources for Entrepreneurs - Marianne Hudson of the Kauffman Foundation (blog: eVenturing)

Blogs - Cutting Through the Hype - Barbara Payne, Blog diva (blog: Blog for Business)

How to Stay in Business While Serving Small Business - Barbara Cagley, Business owner (website: SCK.net)

Entrepreneurial Terror: How to Get Through the Dark Days and Into the Light - Ruth King, CEO (site: BusinessTVChannel.com)

Web 2.0 - What is it and Why Should You Care? - Charles Jolley, CEO of Sproutit (blog: The Big Act)

What’s All This Buzz About Buzz Marketing? - Ron McDaniel, CEO of Buzzoodle (blog: Buzzoodle Buzz Marketing )

Your Best and Highest Use - Andy Birol (site: AndyBirol.com)

CEO Talks - Warren Carter, CEO (site: MyOnlyOne.com)

Honorable Mention: Hector Barreto, Administrator of the U.S. Small Business Administration. His recording just missed making the top download list in January.

Steve and I have fun trying to figure out why certain recordings happen to be more popular at certain times.

Sometimes the reason is obvious: it is a new recording. Fresh recordings tend to be high in demand for the first 60 days following the broadcast date.

Other times renewed interest for an older recording is due to some event occurring that involves the particular guest. We know because we start getting Google traffic searching the guest’s name.

For instance, Ruth King’s interview, even though a year old, saw a huge resurgence in popularity for the month. That is because of the interest in her new book, The Ugly Truth About Small Business.

Still other times we can only guess why a particular recording is so popular. Perhaps the guest features a link to the interview on their own site. Or maybe the topic strikes a chord with listeners through its timeless appeal. For instance, Andy Birol and Warren Carter are perennial favorites each month.

Whatever the reasons, congratulations, one and all. Until next month, go here for the full list of small business audio podcasts.

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