The Starbucks Moment - How Random Encounters Lead to Closing Deals

4/6/2006

Two days ago you presented a proposal to someone you hope will soon be a new client. You stopped by your favorite Starbucks for coffee this morning and the prospect was two people ahead of you in line.

David Lorenzo of Career IntensityWhat do you do? Should you say hello, or wait for the person to see you and then say hello. If you do say hello what do you say next? How can you optimize this random encounter?

Now take it to the next level. You know this person goes to Starbucks regularly — how do you use that knowledge to ‘manufacture’ a random encounter and use it effectively?

What makes these situations so valuable, and how can you optimize them?

That is what this week’s conversation is all about. Join Anita Campbell with guest David Lorenzo, author of a new book called Career Intensity as he provides practical answers to the questions above and more.

Go here to listen to “Master the Random Business Encounter.”

Posted by Steve Rucinski | Comments (1) | Permalink

Site Face Lift in Progress

4/3/2006

As you can see we are doing a little face lift on the site at the moment. We’re upgrading to the new version of WordPress.

We are also branding the site to reflect that it is the online home of Small Business Trends Radio. So the design will be similar to the design at Small Business Trends, the parent website.

If you recall we had a nature header here previously as the site design. It was pleasant enough, with a sunset and birds, but it just did not reflect the radio program.

Bear with us — the site will be back in good shape soon.

By the way, this site face lift does not affect the radio programs in any way — we look forward to tomorrow’s program with guest David Lorenzo.

Posted by Anita Campbell | Comments (1) | Permalink

Small Business Trends Radio - March 2006 Top 5 Interviews

4/2/2006

March 2006 was Small Business Trends Radio second highest bandwidth demand month since we started this site. Our visitors downloaded over 14.9 Gigabytes of audio content. Here are the Top 5 shows of March 2006 in no particular order.

Top 10 Mistakes Business Owners Make
Guest: Jack Yoest of Yoest.org.
We all make mistakes, and Jack Yoest has observed that we all tend to make the same ones. Listen and learn how to break the mold.

Search Engine Marketing is Not Voodoo
Guest: Jennifer Laycock of SearchEngineGuide.
Search engine marketing really isn’t voodoo, you can do it.

Six Secrets to Retaining Your Best Employees
Guest: Brian Lowenthal of Benchmark Partners.
The cost of replacing an employee is twice the employee’s salary — avoid turnover by learning how to keep your best people.

Avoiding the Top 10 Online Marketing Mistakes
Guest: Jim Kukral of ReveNews.
Jim says “Tell me you didn’t buy that $99 offer to get a top Google listing — it does not work!” Plus lots more practical advice.

The Mobile Entrepreneur - Equipping Your Office
Guest: Ramon Ray of Small Biz Technology.
Do you know the difference between WiFi and Bluetooth? And how each can unchain you from your desk? Learn this and a lot more.

Thanks to all of our listeners! If you want to be reminded of our shows each week sign up for our newsletter in the left hand column.

Posted by Steve Rucinski | Comments (0) | Permalink

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