When you tangle with print, radio, or visual media your name and identifiers are often going to be mangled. It is not always deliberate. Our Secretary of Defense, Donald Rumsfeld, says never confuse a conspiracy with incompetence.

But how can one tell the difference?

The wife of Your Business Blogger, Charmaine, appeared on Joe Scarborough’s show last night. She prepped using the 10 Tips for Your Big Show Biz Break. She was debating a recent New York Times article. It said that cheating on a spouse can be good.

Your Business Blogger advises against cheating on a spouse. Bad for the job. And small business is a jealous mistress.

Who?

Anyway, Charmaine does her homework. And provides name, rank and serial number to the producer.

MSNBC would be considered by some to be a world-class organization committed to attention to detail.

But MSNBC producer slips up on the names and by-lines. Mistakes will happen. Guaranteed.

And when the goofs go live, the professional doesn’t say die.

Whenever there is any kind of error in any form, in any forum, continue with your act. Keep talking; keep singing; keep dancing.

The show must go on.

The correct by-line, finally.

Most of the time, your audience will never see the goof-up. The audience will see and remember passion.

No matter if there is a conspiracy. Or merely incompetence.

Deliver your sound bite. Make the sale.

See the adultery clip on Scarborough Country, MSNBC.

Posted by Jack Yoest | | Permalink

1. Great post and series of posts Jack. Again, keep your composure and move on as a professional.

   Comment by Steve Rucinski — 6/24/2006 @ 6:07 am

2. Charmaine on MSNBC, Adultery Clip

   Charmaine appeared on Joe Scarborough’s show last night. She was debating a recent New York Times article. It said that cheating on a spouse can be good. The Grey Lady has gone crazy. But that’s not news. Congressman/talk show…

   Trackback by Jack Yoest — 6/24/2006 @ 12:02 pm

3. Steve, you are right about “keep your composure and move on as a professional.”

   We first heard this advice when our young Diva was in voice lessons. Making mistakes.

   The show-bizie-actress-turned-teacher told the Diva to simply keep singing, most of the time your audience will never notice a missed cue. As long as you skip over the skipped beat.

   Thanks again,
   Jack

   Comment by Jack Yoest — 6/26/2006 @ 10:28 am

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