A few years ago Your Business Blogger was privileged to introduce Steve Forbes at a fundraising event with 900 of my closest friends. I was tempted to honor him with the most flattering, and shortest intro by saying, “Here’s Steve Forbes, who needs no introduction…”

Steve Forbes, Washington Post

But most of us will. Need an introduction.
So when your big break comes, how do you that know you’ll get that classy intro, with just the right touch?

You know your introduction will be perfect. Because you will write it.

History was very good to Winston Churchill because he wrote it himself. Here’s a history outline:

1) Short. Two minutes, 250 words.

2) Welcome. Say hello as if to a single person. Forget the other 899.

3) Bio. The current gig, then what you are best known for. Credentials and qualifications.

4) Topic. The topic.

5) So What? Review why we are all here and why we should care

6) Clap. Join me in welcoming and start clapping…

Remember, a good introduction serves as a stepping stone, bridge, a segue to the Keynoter to begin for a smooth and exciting transition.

Not a bad introduction. The worst introduction I’ve experienced was a joke. Literally. And I didn’t like not being in on the joke — it wasn’t funny because I swallowed the bait whole.

I was working a trade show and sat in on some breakfast speechifying. The Headliner, Mr. Motivational Speaker, supplied — later, we learned — the introduction remarks. The speaker’s “background” included a series of terminal degrees from Ivy League universities and instructing at medical schools. Very impressive. But I should have know that a Nobel Laureate would not be speaking to this group.

This group being any group in which I was a member.

But, I settled back to enjoy the speech. I know a bit about hospitals, my wife knows a bit about academia – I thought I was going to get some learning.

Instead I got surprised. The speaker was only [gasp] an ordinary business guy. I was duped. Which is, well, nothing new.

My expectations were not managed with me not seeing the ol’ switcheroo. Everyone else thought the guy was a hoot.

I didn’t hear the speech, which I am told, was very good.

But this Keynoter forgot Rule One in public speaking: Only experts should use humor.

Posted by Jack Yoest | | Permalink

1. Those tips are a great foundation to create the perfect introduction. Thank you!

   Comment by Chris — 8/14/2006 @ 4:46 pm

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