Marketing: Reach, Frequency and Awareness. The fastest venue to reach large numbers of ears and eyeballs is to mention your small business on radio and TV.

Everyone who pines to be on radio or TV wants to “be something” or “do something.” But usually if you want to do something for your company, you must be somebody. And shamelessly self-promote.

Just like Carly Fiorina from HP…

(…oh…nevermind…)

The large number of talk shows, pod-casts, radio and TV have created an exploding demand for on-air experts. Talented talking heads. >> Read more

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$7,700 per year of regulatory burden compliance cost per employee and growing. That is the annual cost per employee for a small business with less than 20 employees. Unbelievable I know.

The really scary part is that it continues to grow!

We have Andrew Langer with us this week from the National Federation of Independent Business (NFIB.com).

Andrew shares with us the latest trends in small business regulation and some changes that are underway that should be good news for small business.

Andrew works these issues everyday and works to help the government understand our challenges and then to influence them in order to reorient themselves as a service provider to small business. (A great OSHA story and insight is shared)

You can also learn more about how we can insure our compliance with the requirements that exist for your business and some new resources being used to help us.

Check out this show and learn how you can Manage Government Regulatory Costs

Listen Now:

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This week’s Podcast Review is about the podcast: SmallBizPodcast.com

Description: Practical knowledge for busy entrepreneurs.

Comments: This podcast consists of interviews with various small business experts, entrepreneurs and others with relevant information for a small business audience.

The topics covered range from Google Analytics to busting out of corporate America and starting your own business. Most major functional business areas are covered in the 20+ available podcasts.

Many of the podcasts have downloadable documents or tools that are related to the show host and topic discussed.

Pluses: I think the web page and interface is first rate. Choices of how to listen and clear and concise information is available about each show.

There is a very nice FAQ page which provides more information about podcasts, tools for listening and how to subscribe via RSS.

The audio quality and production values are very good. Easy to listen to and quick if the MP3 streaming choice is used to listen on your PC.

Minuses: With such a great web interface the pages don’t make clear how I can subscribe to the podcast until the bottom of the page. There is also no ‘About’ page or information about who is hosting the show.

I highly recommend SmallBusinessPodcast.com because both the content and the ease of access to it is so great. Give it a listen!

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Not long ago, Your Business Blogger was working an event and was looking at a life-threatening…media interview.

Not every small business owner is in danger of death when facing a hostile journalist. The business leader should always expect to be ambushed.

But these days, it might be more.

Aljazeera was at our doors asking — in a tone that sounding demanding — and asked Charmaine for our CEO.

Actually their tone was quite reasonable; it was the scimitars that were threatening. >> Read more

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Email marketing has great potential to help you grow your business but how do you find the time to learn more and implement it as a strategy for your business?

One thing we know is the quickest path is to learn from someone with experience, a business owner who has had made the leap and successfully used email marketing to grow thier business.

Our guest today Nadege Fleurimond, CEO & Founder of Fleurimond Catering in New York city is one such business owner. She has taken the time to share with us her lessons learned and several unique insights into how to do email marketing successfully.

Check out How to Use Email Marketing to Grow Your Business,

Listen Now:

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Our thanks go out to our listeners and all of our terrific small business expert guests. Our Podcast RSS Feed received over 30,000 requests for content, doubling where it was in January 2006! Thank you for your support!

Here are the Top 5 Shows for September 2006: (in no particular order)

What Investors Look For in Startups
Guest: Cathy Panzica, Principal of Panzica Investments
Do you know the WORST thing to say to an investor? Listen to find out how to improve your chances of getting VC money.

Unlocking Growth Potential in Every Small Business
Guest: Steve MacGill, Founder of PeerSight
The power of advisory boards and other techniques for overcoming impediments to grow your business.

How to Succeed as a Virtual Freelancer
Guest: Michael Haaren, Editor of Rat Race Rebellion
Dreaming of working from home as a freelancer? This show offers tips and pitfalls to watch out for in home business.

SEO Success for Small Business
Guest: Steve Kinney
Search engine optimization (SEO) can help your business beat your biggest competitors.

How to Start a Business With No Money
Guest: Gary Schoeniger of garyschoeniger.com.
Gary Schoeniger started a business dead broke with a borrowed ladder. Soon he had a multi-million dollar business. One of the TOP 5 shows for 6 Months Running!

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Your Business Blogger was honored to be the Master of Ceremonies at a recent fundraising event. Donors were called, Honorary Sponsors highlighted, invitations mailed, the room readied. There was one thing left to do.

Invite C-SPAN.

As I talked with the producer in making the request, I was reminded of a recent article featuring the book Setting the Table reviewed by Jack Covert in the 800-CEO-READ Blog.

The only thing worse than being turned down by a big media outlet … might actually be getting the gig. Be careful what you pray for: Your marketing dream come true could be a nightmare. >> Read more

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