Comments on: Want To Sell? You Must Show Up. http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/ Small Business Trends Radio features interviews and open discussions with today's small business experts on a variety of topics. Guests include a mix of influential individuals who speak on issues of the day important to the small business market; and business owners who speak from a \"been there, done that\" point of view, offering insider tips and advice.Small Business Trends Radio is broadcast LIVE every Tuesday from 1:30 PM until 2PM EST. Fri, 10 Feb 2012 04:33:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jack http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/comment-page-1/#comment-19338 Jack Sat, 14 Oct 2006 19:07:05 +0000 http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/#comment-19338 JC, even as we went to print last week, we (the royal 'we') got bumped again - This time by O'Reilly at FOX. See: http://www.charmaineyoest.com/2006/10/nro_10th_anniversary_celebrati.php Jack JC, even as we went to print last week, we (the royal ‘we’) got bumped again – This time by O’Reilly at FOX. See:
http://www.charmaineyoest.com/2006/10/nro_10th_anniversary_celebrati.php

Jack

]]> By: Jack http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/comment-page-1/#comment-19270 Jack Wed, 11 Oct 2006 16:42:50 +0000 http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/#comment-19270 J.C., I think you got it right -- there are very few instances where a business leader would turn down a media appearance. Not all producers have your professionalism and courtesy on bumping guests. Charmaine was once bumped for The World's Ugliest Dog: http://www.charmaineyoest.com/2006/07/msnbc_chooses_worlds_ugliest_d.php Thanks again, Jack J.C., I think you got it right — there are very few instances where a business leader would turn down a media appearance.

Not all producers have your professionalism and courtesy on bumping guests. Charmaine was once bumped for The World’s Ugliest Dog:

http://www.charmaineyoest.com/2006/07/msnbc_chooses_worlds_ugliest_d.php

Thanks again,

Jack

]]> By: Chris http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/comment-page-1/#comment-19246 Chris Tue, 10 Oct 2006 14:56:49 +0000 http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/#comment-19246 This is so true, Jack. The invitation is a rare privilege and should be treated as such. To even think of canceling on such an opportunity astounds me. Even more astounding - the trivial matters that some give a higher priority to - other than an appearance on TV or radio! This is so true, Jack. The invitation is a rare privilege and should be treated as such. To even think of canceling on such an opportunity astounds me. Even more astounding – the trivial matters that some give a higher priority to – other than an appearance on TV or radio!

]]> By: J.C. Payne http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/comment-page-1/#comment-19199 J.C. Payne Sun, 08 Oct 2006 22:59:42 +0000 http://www.smbtrendwire.com/2006/10/07/want-to-sell-you-must-show-up/#comment-19199 As a radio news and talk show producer, I am very appreciative of your perspective whether or not to take the interview, knowing that the needs of the broadcast can change in a moment. For me, while the seasoned guest trying to sell a book or promote an event understands where in the hierarchy of needs they stand, the mom & pop small business owner doesn't get the free publicity very often, and we don't get the stories that come naturally from the mom & pop that we get from the CEO of major corporations. I do our best not to bump anyone once set up, but breaking news and last minute availabilities of major figures (not to mention a passing whim or last minute lack of interest from a host) means being flexible, and I do my best to get any guest rebooked as soon as possible, and not let the guest with the evergreen topic feel like he's not worth coverage. The funny thing about bookings from the booker’s perspective is the people who do decline right off the bat. The excuses given by folk who do have the time to spare but just don't want to fool with giving there side of a story or getting a little free publicity is amazing. As a radio news and talk show producer, I am very appreciative of your perspective whether or not to take the interview, knowing that the needs of the broadcast can change in a moment. For me, while the seasoned guest trying to sell a book or promote an event understands where in the hierarchy of needs they stand, the mom & pop small business owner doesn’t get the free publicity very often, and we don’t get the stories that come naturally from the mom & pop that we get from the CEO of major corporations. I do our best not to bump anyone once set up, but breaking news and last minute availabilities of major figures (not to mention a passing whim or last minute lack of interest from a host) means being flexible, and I do my best to get any guest rebooked as soon as possible, and not let the guest with the evergreen topic feel like he’s not worth coverage.

The funny thing about bookings from the booker’s perspective is the people who do decline right off the bat. The excuses given by folk who do have the time to spare but just don’t want to fool with giving there side of a story or getting a little free publicity is amazing.

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