Ok you have a website, it is getting traffic and you think users are using the site the way you intended but you are not sure, you think improvements can be made but aren’t sure where to start?

What you need is a website analytic program, or in plain english, a tool to help you know more about your website traffic, your visitors and what they are doing while using your website.

One of the best analytics programs you might consider using is Google Analytics and it is FREE.

Our special guest in this episode is Jerri Ledford, Co-Author of the book Google Analytics, a how-to book for beginning users of the Google Analytics program.

Google Analytics is packed with easy to understand information, graphs and charts that will allow you to better tune your website to attract more traffic and convert more visitors to buyers.

Learn more about the details of this show or to download the file for Improve Web Sales with Google Analytics

Listen Now:

 Google Analytics [53:26m]: Play Now | Play in Popup | Download

Posted by Steve Rucinski | | Permalink

1. This was a very nice show, Jerri, and I will be looking into the Google Analytics software program. The information it provides seems to be a valuable tool for anyone operating a website.

   Comment by Chris — 11/16/2006 @ 10:16 am

2. To be totally honest, I’m using Google Analytics and I find that it’s really hard to get the level of detail I want on traffic. I can certainly get good roll-ups, but the detail is what you need to be effective and trying to extract it from Google is like pulling teeth. Some of what you need may be there, but it’s buried under 8-10 levels of navigation.

   www.SimplifyThis.com

   Comment by Sanjay Kumar — 11/16/2006 @ 11:21 am

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