In our never ending quest to bring our listeners the best in small business content we are thrilled to be launching a new segment for our weekly show, the PeerSight Leadership Spotlight.

This content packed 5 minute segment will be in the show live every other week and available in our Podcast feed and on our focused PeerSight Leadership Spotlight page here on smbtrendwire.com.

This week Andrew MacGill of PeerSight gives a sneak preview of what we can expect in the coming weeks.

Check out our PeerSight Leadership Spotlight page to get informed and inspired. Click below to listen to Andrew.

Listen Now:

 Peersight Leadership Spotlight with Andrew Macgill of Peersight Online [5:28m]: Play Now | Play in Popup | Download

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Most of us know that collaboration is very important to our success, we need successful relationships with others in order to achieve business success.

The question is: How do you achieve a collaborative relationship?

Our guest on this show is Edward G. Rogoff, Professor at the Zicklin School of Business. Edward shares the ten steps to having successful collaborative relationships.

Learn more about the details of this show or download the file Ten Tips On How to Think, Listen & Speak Like an Entrepreneur.

Listen Now:

 Ten Tips On How to Think, Listen & Speak Like an Entrepreneur [53:44m]: Play Now | Play in Popup | Download

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This week’s Podcast Review is about the StartupStudio.com Podcast

Description: Weekly podcasts showcasing startup stories and inspiring entreprenurs.

Comments: Startup Studio is produced and hosted by Betsy Flanagan. In addition to starting her own ventures, Ms. Flanagan has a passion for working with entrepreneurs.

A fairly young Podcast but already Startup Studio has quite a good list of entrepreneur interviews. With good productions values (Sound, editing, music and volume levels) Betsy can really focus on the content and her interviews.

Here are some recent titles:

- Embrace Pet Insurance founder Laura Bennett
- Matt Shobe co-founder of FeedBurner
- MerchantCircle founder Wayne Yamamoto
- Southwest Airlines founder Herb Kelleher
- Esprit founder Susie Tompkins Buell

I find Betsy to be a great inteviewer and she is able to bring the best out of her guests for the benefit of the listener.

Pluses: Startup Studio has all of my favorite things, great content, instant play, good show notes and each audio is even broken into small bites that you can go to and listen.

Easy subscription choices, a rating system and all of the latest social networking and reader click links are there to serve the visitor and listener.

Minuses: Nothing major here, my only suggestion is to pull everything on the website up a bit and use less open space (above the fold) and let me see more of my choices on the web page quicker.

Recommendation: This is just a great Podcast, great content, great website, listener and visitor options and flexibility. I strongly recommend that you visit and subscribe to the StartupStudio.com Podcast today.

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Is customer focus an element of your business brand?

Do your employees and hiring practices help you to reinforce your brand?

Do you have an employee brand that serves to guide your hiring and development processes?

Our guest on this show is Linda Finkle, CEO and Founder of Incedo Group. She provides insight that will help us obtain the skill to hire from a position of strength.

Learn more about the details of this show or download the file The Cream Of The Crop - Hiring From A Place Of Strength

Listen Now:

 The Cream Of The Crop - Hiring From A Place Of Strength [53:24m]: Play Now | Play in Popup | Download

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At the recent Small Business Summit in New York City I had a chance to meet and interview Greg Levine from Symantec.

We talked about some of the great products for small business that Symantec provides. He says at these shows he always hears the horror stories from small businesses about how their business was brought to its knees by a hacker damaged computer.

Go now, do not stop, learn more about how to Protect Your Assets - Your Data and Computer

Listen to my interview with Greg below.

Listen Now:

 Protect Your Assets - Your Data and Computer [4:01m]: Play Now | Play in Popup | Download

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This week’s Podcast Review is about the Guerilla Marketing Radio Podcast

Description: Guerrilla Marketing Minutes are brief interviews with Jay Conrad Levinson, the founder of Guerrilla Marketing. Each segment is delivered in a 1-3 minute question and answer format that covers a key Guerrilla Marketing idea, principle, tactic, or strategy

Comments: It seems like the Guerrilla Marketing brand had been around forever and it keeps going strong. These short but content packed podcasts are easy to digest and straight to the point.

No fancy production values here, the sound is even kind of echo filled but still understandable. Mr. Levinson covers such topics as:

- What Do People Want Online?
- Avoiding Advertising Mistakes
- How To Be An Exceptional Guerrilla Marketer
- How Many Guerrilla Marketing Weapons Are There?
- How to Write Great Marketing Copy
- How To Use Creativity in Marketing and much more…

*Caution to get more than the last 10 podcasts you have to sign up for a free membership.

Pluses: Very good content, delivered quickly which is perfect for our audio snack bite appetites. The audio also plays quickly.

The website is simple but functional and subscription options are readily available, you can also access the vast wealth of other forms of Guerrilla Marketing information through the podcast site.

Minuses: I would rather not have to subscribe to the email list to get access to more Podcasts and will my RSS reader pick them up if I do?

Note: The gold Podcast button you will see is the same as the ‘download’ function you see with other Podcast sites.

Recommendation: Like all good Podcasts it is the content that rules and that is the case here, no matter the environment around it, content always wins the day for me. I highly recommend you check out the Guerilla Marketing Radio Podcast.

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Continuous improvement is a critical mindset we must have in business today. Change, challenges and competition do not stand still.

How can we carve out the time and the budget for self-development for ourselves and our business?

Our special guest on this show is Anna Farmery, of The Engaging Brand. She offers advice and help with our efforts toward personal and business self-improvement.

Learn how today’s internet based tools can be leveraged to help you develop yourself and your business with minimal cost.

Learn more about the details of this show or download the file Self Development On A Shoestring

Listen Now:

 Self Development On A Shoestring [53:26m]: Play Now | Play in Popup | Download

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