Online press releases offer the ability to speak directly to a large audience that includes your best prospects and the media.

The days of solely reaching the media alone via press release are over - press releases now have an extensive reach worldwide.

Our featured guest in this episode of Small Business Trends Radio is Joe Beaulaurier, Interactive Marketing Manager, PRWeb. Joe discusses the benefits of using press releases to reach your best prospects.

For instance, did you know that:

• Bloggers are — the new media. Bloggers attract an interested audience within a particular industry. Millions of blogs exist. If your press release is linked to from a blog site, it maintains a long shelf life online as the content is never deleted and the links remain indefinitely.

• The more links — to your press release, the better it will perform in the search engine rankings. Blogger links and links to it from your web site are beneficial. PRWeb has a feature called Press Release Trackback. This feature shows blogger links on the press release page and will advise you of the link via email so that you may follow the “buzz” surrounding your press release.

• PRWeb — publishes press releases geographically through email RSS feeds to media channels, Yahoo! News, Google News, and secondary industry specific sites. PRWeb’s SEO gives top search engine results and page rank.

In this episode, Joe Beaulaurier discusses the benefits and services offered by PRWeb and invites everyone to begin taking advantage of online press releases and the exposure they offer.

Stay tuned at the end of the program for the Today’s Trend. Today’s Trend is: The Migration Of Small Retail To The Web.

Gain access to Joe’s discussion by clicking the player below to listen to the full interview. For additional discussion on this topic, please visit our forum.

Listen Now:

 Use Online Press Releases To Get Prospects [53:28m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. This sounds like a great way to reach a wide audience. Also interesting to hear how a press release can benefit your search engine results. We all want higher ranking & visibility.

   Comment by Amanda — 6/1/2007 @ 9:05 am

2. I’ve used the services of PRWeb and find them very useful, indeed. My press releases usually end up having about 30,000 to 35,000 reads. It will also identify any media pick ups, prints of the release, etc. As well, you can attach text files and the like for additional reading and resources to your press release. Press releases can be purchased for as little as $30! A fantastic way to affordably increase your visibility. Thank you PRWeb!

   Comment by Chris — 6/4/2007 @ 1:09 pm

3. Agree, Bloggers are the new media reaching out to a very large audience. Being able to follow the “BUZZ” around your press release is great.

   Comment by EJMalyn — 6/5/2007 @ 8:51 pm

4. PRs can be huge for exposure and PR as well as build some very valuable links. If the PR is well written local media outlets will likely pick it up. It may not be front page news but it will be something

   Comment by Kendall — 6/24/2007 @ 3:04 pm

5. To chris,where do I find press releases for $30? I want to make one for my photography site

   Comment by photographer — 4/1/2008 @ 11:20 am

6. At www.prweb.com. Use the “other amount” category when submitting for a press release.

   Comment by Chris — 4/1/2008 @ 11:57 am

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