This week’s Podcast Review is about the The Cold Calling Podcast

Description: This podcast, produced for salespeople and marketers working in the business to business environment, is about telephone prospecting and lead generation.

Mike OHara and Greg Grimer cover the entire skill set you need to maximise your effectiveness at hunting out new decision-makers and prospecting new business opportunities.

Comments: 20 to 40 minutes in length, great sound and production values. Mike and Greg work hard to share their last 10 years of cold calling lessons learned.

They bring a very authentic slant to their content and really do a great job of keeping their focus on the listener. Covering a wide reange of topics, here is a sample of the titles:

- When to Stop Calling
- Pro’s and Con’s of Outsourcing Cold Calling
- Overcoming the Limitations of Remote Selling
- Promoting a Prospecting Culture

They even include audience questions, voicemail and email listener feedback into the shows.

Pluses: Great focus on the audience, instant play, good sound, authentic orientation, simple and easy to navigate website. Over 36 Podcasts for the listener to use and enjoy.

Minuses: RSS subscriptions links are only in one spot, would like to see them more visible. This is my problem but the accents of Mike and Greg get in the way of my understanding the content at times.

Recommendation: If sales and cold calling prospecting are important to your business you need to check out The Cold Calling Podcast.

Posted by Steve Rucinski | | Permalink

1. Agree, great job on production, sound and focusing on the listener. Thumbs Up!

   Comment by EJMalyn — 8/16/2007 @ 8:56 pm

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