Attracting visitors to your web site, promoting your business, and securing new clients is a top concern for small business owners and many are always looking for innovative new ways to do so. Information is one way to market your business globally and build awareness and credibility.
Our featured guest in this episode of Small Business Trends Radio is Stephanie Chandler, Founder of Business Info Guide. Stephanie discusses ways to promote your business through Internet content.
Here is a sampling from the show:
- Information marketing — is a concept that uses information, in many forms, to spread the word and market your business. This is done through providing content such as article publishing and submission, newsletters, ebooks, webinars, information submissions to bookmarking sites, etc.
- Creating ebooks — is a valuable source of information that can be provided. By answering questions that your target audience is posing to you repeatedly, you are providing sought after information that has value that others are willing to pay for. Focus on the content and make sure it has value.
- Article marketing — is a marketing technique for both online marketing and offline. Creating and publishing articles online with links back to your site is one way to provide information and promote your business. Your articles can then be submitted to various submission sites, bookmarking sites, and the like where they can remain online indefinitely.
Stephanie has lots of tips to share with you and discusses, in depth, the development and processes required to create an ebook.
To listen to Stephanie’s insights, click the player below to listen to the full interview.