This week’s Podcast Review is about the Marketing Edge Podcast.
Description: Advice and insight on marketing, public relations, podcasting and communication from Albert Maruggi, a veteran of radio, television, politics and the corporate world.
Comments: Music, great sound quality, humor and great content is what you will find in the Marketing Edge Podcast. Like us, this podcast is one of the longest running business podcasts available.
Covering the full gambit from traditional marketing topics to all of the Web 2.0 and social media categories this podcast leaves nothing to chance. Well planned and well designed to serve the audience quickly and effectively. Some sample show topics are:
- Viral Envy: Yeah, me too
- YouTube gives us voice: Now will we listen?
- Multimedia search & viral video essentials
- Audio and video: Positioning for the future
and much more. The shows are done just about weekly, average 10-15 minutes and length and are perfect for rapid learning and getting to the point of the matter.
Pluses: Instant Play, good website, great mix of blog posts, audio and video. RSS easily available and and iTunes button as well.
Lots of tags and Digg links, categories and archive links are available and easy to identify.
Minuses: I wish there was a better index to show topics organized by marketing domain. There are search, categories and archives but I have to work a bit to get to the marketing issue I want to explore.
Recommendation: If keeping current on today’s marketing is important to you then I highly recommend you give the Marketing Edge Podcast a listen.