Each day we have more and more entrepreneurial success stories being created. These stories of success, failures, mistakes - and dreams coming true - are inspirational.

They remind us of the old adage: “If you think it — you will be it. . .” It’s amazing what you can accomplish when you’re passionate about something.

Our featured guest in this episode of Small Business Trends Radio is CD Vann, Founder of Soho Business Magazine. CD started Soho Business Magazine in 2005 with just a few dollars in her pocket and a 3-year old Mac computer. She saw there was a need for growing businesses to be able to use their marketing, PR and advertising dollars “wisely,” and they could be published in a magazine, writing about their product or service industry knowledge while targeting other growing businesses.

At the time a few of her competitors wished she would fail. But she’s here to prove she is a survivor and successful with Magazine Soho.

Here is a sampling of topics discussed during this show:

• Print Publications — are not out of style. Electronic is nice for a concise, quick read. But it’s still a fact that no one wants to download a 365-page file onto their desktop. Additionally, print material can be kept as a reference for later use.

• Business Mentors — are invaluable. Using a mentor in your industry can help guide you along your way and continue your education.

• Advertising — is crucial. PR marketing and advertising is a must to get the word out about your business. In certain industries, word-of-mouth can only get you so far and properly targeted advertising within publications can assist your business growth tremendously.

• Get Published — and start a blog. Get the word out and position your product and service. People read everyday and a well written article or blog can be priceless in the assistance of building clientele.

• Build Relationships — and network within your industry. Work with other businesses and leverage the relationships as a “give-give” situation. It’s one sure way to experience growth and success.

CD says to remember to find balance in your life while building your business. Be sure to take time off. Take advantage of your evenings and weekends and rest so that you can be more effective during the work week.

Want to hear more of CD’s story and advice? Click the player below to listen to CD’s full interview.

Listen Now:

 How to Start a Print Magazine With No Money [18:09m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. CD has some unique ideas for those who would like to get the word out about their business and her story is inspirational. I keep many print publications to refer to for later use and I agree with CD that print publications probably aren’t going anywhere for a while - I still find them useful.

   Comment by Chris — 11/19/2007 @ 1:38 pm

2. CD certainly has proven that her passion and balance in life makes for another success story. I truly enjoyed her interview and thank her for her great tips. Thumbs Up CD!

   Comment by EJMalyn — 11/19/2007 @ 6:26 pm

3. Hi, My friend and I was trying to get a Magazine started but we dont have any money I was wondering and hoping that you would or could maybe advise us on how to get started.

   Comment by Crystal — 4/10/2008 @ 7:48 am

TrackBack URI