Small Business Trends Radio

10 Things CEOs Should Know About Web Design

Managing, TechnologyNovember 23, 2007By

John Munsell on 10 Things CEOs Should Know About Web Design.Many of us are always looking for ways to achieve a better web presence while avoiding overpaying for it. But how do you decide what’s an improvement? How do you know what’s effective and what’s not? And what are some ways to drive traffic once you have a great website?

Our featured guest in this episode of Small Business Trends Radio is John Munsell, CEO of Bizzuka. For the past 12 years John has been helping companies market their goods and services or streamline their internal communication processes by leveraging the Web. And in this episode – he’s going to help YOU.JumpUp

Here is a sampling of topics discussed during this show:

  • Did you know — that statistics state that 90% of initial customer interactions come through websites? And that potential customers will size up your website within first 52 milliseconds – the blink of an eye, literally.
  • Websites are not — simply ads or billboards for your company. Visitors are coming to you to receive something – information, assistance, education, services, etc. It’s gone far beyond advertising or an electronic brochure so make sure you’re giving them what they are looking for.
  • Don’t Make the mistake of — using splash pages with animations and a button to bypass or “Enter Here.” When you visit a company, you don’t have to knock on the door to get in – why knock on the door of a website to enter? It’s best not to place another barrier in front of them. Just open the door and let them in.
  • Think through the purpose — of your website. Hold a strategy session if necessary. What are customers looking for? Place yourself in their shoes and immediately give them what it is that they want. Is it time for a redesign?
  • Every 12 to 18 months — you should redesign your website and rid it of certain elements that are outdated such as flash animation, blink art, clip art, overwhelming colorful text, splash pages, etc. Clear navigation and legible text is still “king.”

Remember that technology is always changing, growing and evolving. Your website should also be living, breathing and ever-evolving in order to keep up.

John offers a lot of great advice and concepts to take into consideration when designing your website. Want to hear them all? Click the player below to listen to John’s full interview.

7 Responses to “10 Things CEOs Should Know About Web Design”

  1. Chris Says:

    I found this interview particularly useful and many of the statistics he provided were real eye openers. 52 miliseconds to decide if you want to continue surfing a website – wow! But I can relate to that because I DO that. If I visit the home page and there’s just way too much going on there and the information that I seek is buried deep within the site – I’m gone. Another site will provide the information or products more easily.

    That’s really something to think about. Another point that I’d like to mention is that if a site takes too long to download, I’ll leave. If there’s just way to much stuff running and clogging the entry, there’s no point in venturing further if it’s a hassle. So I think that paying attention to your site’s download time is also very important.

  2. Fred333 Says:

    Very informative interview. Really enjoyed it.

  3. Amanda Says:

    I’m glad he mentioned splash pages. I HATE them! I almost always exit a site’s entry pages especially with animation and music.

    I also agree with Chris. I too will exit a site that is too cluttered and busy. If it’s hard to navigate, I leave. I also don’t wait for sites to download. I’m in and out if it doesn’t come up fairly quickly.

  4. Home Improvement Guy Says:

    Splash pages are very 1995. Its amazing how much old stuff there is out there. I agree about the cleanliness of a site being very important.

  5. EJMalyn Says:

    Don’t waste my time with splash pages, animation and music. Just give me what I am looking for. Hold my attention. Too long of a download and I am out of there. As always, another great interview.

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