Can you believe it’s that time of year again? It’s time to think about how to say “thank you” to all of your business associates for all of their support throughout the year.

But how do you do that effectively? Wouldn’t it be nice to send a gift that also serves as a marketing tool and a reminder of your products and services throughout the year?

Lee Eldridge has joined us as our featured guest in this episode of Small Business Trends Radio. As President of Absorbent, Ink, Lee will share tips on choosing your gifts, when to deliver your gifts, creating a buzz and how a useful item generates more impressions.

Here is a sampling of topics discussed during this show:

• Focus on — the recipient of the gift rather than your particular industry. If the recipient of your gift finds it useful, practical and thoughtful - chances are it’ll make a lasting impression. Your gift doesn’t have to be one of your products or services or an industry related product or service.

• Different gifts — for different people. Your employees may not find the gift that you gave management or your customers useful or thoughtful. Your relationship with the recipient should guide the gift selection.

• Useful gifts — such as sports bottles, coolers and barbecue sets are a popular choice with small businesses and make the biggest impact on the recipient. These items prove useful and, as a result, the recipient will think of you during those times of use.

Want to hear more about Corporate Holiday gift giving? Click the player below to listen to Lee’s full interview.

Listen Now:

 How To Maximize Your Corporate Christmas Gifts Impact [24:16m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. I also think it’s a good idea that when in doubt - send a gift. If you haven’t heard from a business associate in some time, it may be wise to send a gift as a reminder of your products and services. It just may be that they may again initiate a business relationship with you.

   Comment by Chris — 12/6/2007 @ 10:12 am

2. Enjoyed Lee’s interview and the many great tips. I would go with a gift as a reminder of my products.

   Comment by EJMalyn — 12/6/2007 @ 6:19 pm

3. Thoughtful and valuable gifts will make them more open and bring them closer to you. However, the problem is what to buy and how much to spend. You have to think of items that will be received with enthusiasm.

   Comment by corporate christmas gifts — 12/26/2007 @ 10:47 pm

4. hi,

   i agree gifts should be given depending upon recipients taste.

   Comment by neha — 3/12/2008 @ 1:31 am

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