Our featured guest in this Episode of The Small Business Trends Radio is Derrick M. Guest, CEO of Griot’s Roll Film Production & Service, Inc. Derrick says it’s possible to improve your sales margins — all through the power of video.
Derrick elaborates on the following topics:
- How does video assist small business owners? — By connecting emotionally to customers. An important and often overlooked factor. Video brings your personality and integrity to the forefront and boosts your professionalism and credibility.
- How can video be used in small businesses? — Well, in many different ways. But reality video, testimonials and sharing stories are just a few that allow the customer the ability to connect visually. Visual impressions create lasting impressions and assist in emotional connections.
- What are the important basics of creating a successful video clip? — That’s simple. People like stories. Telling them, sharing them, hearing them. Convey a story – professionally and with technical expertise.
- What are the benefits of video over print and direct marketing ads? — To name a big one – customer response. Derrick discusses the differences between customer responses generated by video as opposed to direct and print ads.
As CEO of Griot’s Roll Film Production & Services Inc., Derrick discusses the benefits of video for small business and how to make use of that technology for your own business. Griot, which means storyteller in Swahili, is a maturing company specializing in video marketing, multi-media, production, post-production and web distribution.
Not sure how you can make video work for your small business? Would you like to hear the suggestions Derrick has? You can do so by clicking the player below and listening to Derrick’s interview.