Pay per click advertising is a quick and simple way to drive traffic to your site and is extremely popular.

When running a campaign there are a few things to consider before beginning. Placement considerations and long keyword phrases are just a couple. If you would like a few tips to optimize your PPC campaign, listen to Kira Wampler, Marketing and Community Leader at JumpUp.com. She has a 2-minute tip with suggestions for how to further optimize your ad campaign.

Want to find out how? Then take a moment to listen to Kira’s tips by clicking the player below.

Listen Now:

 PPC Advertising Tips [1:56m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. I found it interesting that she mentions in the audio that first placement in the ads isn’t necessarily the best placement. Does anyone have any thoughts or experiences on that? You would think it’d be better?

   Comment by Chris — 1/22/2008 @ 10:57 am

2. I tried a small ppc ad in the fall with a little success. I am going to use Kira’s advice with my new ad and see if there is any difference.

   Comment by Amanda — 1/23/2008 @ 6:40 pm

3. Great tip. It is time to “jump up” and test some ads. Is PPC in the same category as Google’s contextual ads program called AdSense? By the way: Have you heard about audio ads called pay-per-play?

   Comment by Martin Lindeskog — 1/26/2008 @ 8:50 am

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