Yet most of us make the same 5 common mistakes when it comes to local marketing.
Our featured guest in this Episode of The Small Business Trends Radio is Court Cunningham, CEO of Yodle, Inc, a company in the local online marketing space.
- Building your own website is mistake number one — For converting customers you have to think of your website as an ad that turns clicks into clients. Some basic problems with home-grown websites include failing to have your business location on your home page, and failing to have your phone number listed prominently. Failure to display a map and having unclear site navigation are other common pitfalls with home-grown websites.
- Yellow Pages may be declining but still play a role — Here’s something to consider — half of online queries are coming from search engines — not online directories. But the Yellow Pages aren’t dead. Older generations and those in smaller towns reach for the Yellow Pages. Younger generations and those in cities are the biggest users of online directories and local search.
As CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing. He shares these and other insights into effective local online marketing.
To hear all 5 local marketing mistakes, click the red and yellow player below.