So, you haven’t heard of Facebook yet? Or maybe you have and are just not familiar with it. Well either way, Facebook has some benefits for small business owners that you need to know about.

Our featured guest in this Episode of The Small Business Trends Radio is Shama Hyder, Chief Marketing Expert and Founder of After The Launch. Shama is an expert marketing consultant to independent professionals and professional service firms around the world and she share’s her tips with us on how to leverage Facebook to market your business.

Topics include:

• Why is it better than MySpace or LinkedIn? — There seem to be more small business owners on Facebook. MySpace is more personal and LinkedIn is more of a formal professional site. Facebook operates as both and allows you to expand your network more so than others.

• How can you use it for business? — The basics are to start by entering a great profile. SEO ranking is high for Facebook so use that to your advantage. Then reach out to other small business owners and develop friends and follow up by then reaching out to your target audience.

But that’s only the beginning to successfully using Facebook. Shama shares very detailed steps and the proper etiquette to contact, network and respond to others on the site to begin to build your community and bring together people in your industry to create personalized groups.

There are so many more tools that Facebook offers to assist in marketing your small business. Would you like to hear them all? Click the red and yellow player below to listen to Shama’s full interview where she covers the many features that Facebook has to offer small business owners.

Listen Now:

 How To Use Facebook To Market Your Business [30:04m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. Thank you for having me on Anita! It was such a pleasure talking with you and Steve about such a hot topic.

   = )

   Comment by Shama Hyder — 2/20/2008 @ 12:38 am

2. Shama Hyder: I look forward to listen to the interview. I will contact you on Facebook later on. You could click on my name and see my profile on Facebook.

   I have the following short URLs:

   http://profile.to/ego
   http://martin.lindeskog.name/ego

   You could for example get http://profile.to/afterthelaunch

   All the Best,

   Martin Lindeskog - American in Spirit.
   Gothenburg, Sweden.

   Comment by Martin Lindeskog — 2/20/2008 @ 2:40 am

3. Now I feel like I’m missing something! I’m going to have to go on over to Facebook and have a look-see now.

   And I really liked the way that Shama provided almost step-by-step instructions for how to proceed using Facebook and all of it’s features. That was very helpful to understanding the entire process and how to use it to your advantage.

   Comment by Chris — 2/20/2008 @ 11:39 am

4. I agree Chris that Shama provided great insight into using Facebook applications. I was never quite 100% convinced about Facebook but now think it can be very useful in marketing your business. I will also be checking it out.

   Comment by Amanda — 2/20/2008 @ 3:06 pm

5. Thanks for the intro to Facebook. I have heard about Facebook but certainly was not aware of the great features it does offer. After lisenting to Shama’s interview you can be sure that I will go over and really check it out. Great interview Shama!

   Comment by EJMalyn — 2/20/2008 @ 7:36 pm

6. I found this to be a very nice and informative podcast. I think Shama gave good ideas in terms of what is important in Facebook.

   I’m jumping on the bandwagon of Facebook partly because of this interview.

   Cordell

   Comment by Cordell — 2/29/2008 @ 11:16 pm

7. I have been looking for a guide as to how to market my website via FaceBook and am glad I came across this interview.

   Rachel

   Comment by Rachel Gawith — 5/9/2008 @ 10:21 am

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