Our featured guest in this Episode of The Small Business Trends Radio is Shama Hyder, Chief Marketing Expert and Founder of Click To Client. Shama is an expert marketing consultant to independent professionals and professional service firms around the world and she share’s her tips with us on how to leverage Facebook to market your business.
- Why is it better than MySpace or LinkedIn? — There seem to be more small business owners on Facebook. MySpace is more personal and LinkedIn is more of a formal professional site. Facebook operates as both and allows you to expand your network more so than others.
- How can you use it for business? — The basics are to start by entering a great profile. SEO ranking is high for Facebook so use that to your advantage. Then reach out to other small business owners and develop friends and follow up by then reaching out to your target audience.
But that’s only the beginning to successfully using Facebook. Shama shares very detailed steps and the proper etiquette to contact, network and respond to others on the site to begin to build your community and bring together people in your industry to create personalized groups.
There are so many more tools that Facebook offers to assist in marketing your small business. Wouldn’t you like to hear them all?