Small Business Trends Radio

How To Use Facebook To Market Your Business

Shama Hyder on How To Use Facebook To Market Your Business So, you haven’t heard of Facebook yet? Or maybe you have and are just not familiar with it. Well either way, Facebook has some benefits for small business owners that you need to know about.

Our featured guest in this Episode of The Small Business Trends Radio is Shama Hyder, Chief Marketing Expert and Founder of Click To Client. Shama is an expert marketing consultant to independent professionals and professional service firms around the world and she share’s her tips with us on how to leverage Facebook to market your business.

JumpUpTopics include:

  • Why is it better than MySpace or LinkedIn? — There seem to be more small business owners on Facebook. MySpace is more personal and LinkedIn is more of a formal professional site. Facebook operates as both and allows you to expand your network more so than others.
  • How can you use it for business? — The basics are to start by entering a great profile. SEO ranking is high for Facebook so use that to your advantage. Then reach out to other small business owners and develop friends and follow up by then reaching out to your target audience.

But that’s only the beginning to successfully using Facebook. Shama shares very detailed steps and the proper etiquette to contact, network and respond to others on the site to begin to build your community and bring together people in your industry to create personalized groups.

There are so many more tools that Facebook offers to assist in marketing your small business. Wouldn’t you like to hear them all?

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23 Responses to “How To Use Facebook To Market Your Business”

  1. Shama Hyder Says:

    Thank you for having me on Anita! It was such a pleasure talking with you and Steve about such a hot topic.

    = )

  2. Martin Lindeskog Says:

    Shama Hyder: I look forward to listen to the interview. I will contact you on Facebook later on. You could click on my name and see my profile on Facebook.

    I have the following short URLs:

    http://profile.to/ego
    http://martin.lindeskog.name/ego

    You could for example get http://profile.to/afterthelaunch

    All the Best,

    Martin Lindeskog – American in Spirit.
    Gothenburg, Sweden.

  3. Chris Says:

    Now I feel like I’m missing something! I’m going to have to go on over to Facebook and have a look-see now.

    And I really liked the way that Shama provided almost step-by-step instructions for how to proceed using Facebook and all of it’s features. That was very helpful to understanding the entire process and how to use it to your advantage.

  4. Amanda Says:

    I agree Chris that Shama provided great insight into using Facebook applications. I was never quite 100% convinced about Facebook but now think it can be very useful in marketing your business. I will also be checking it out.

  5. EJMalyn Says:

    Thanks for the intro to Facebook. I have heard about Facebook but certainly was not aware of the great features it does offer. After lisenting to Shama’s interview you can be sure that I will go over and really check it out. Great interview Shama!

  6. Cordell Says:

    I found this to be a very nice and informative podcast. I think Shama gave good ideas in terms of what is important in Facebook.

    I’m jumping on the bandwagon of Facebook partly because of this interview.

    Cordell

  7. Rachel Gawith Says:

    I have been looking for a guide as to how to market my website via FaceBook and am glad I came across this interview.

    Rachel

  8. Irving David Says:

    Hi Anita, as a facebook virgin I found your interview with Shama Hyder extremely helpful and informative. I found you by googling “how to use facebook to market your business” and am glad to have made the connection – you are now firmly in my “Favorites”!

    Cheers

    Irving David
    a music lawyer in london, England

  9. Thank You Anita Says:

    [...] most recent and popular shows, I see titles like: Building a Successful Community Giving Program, Using Facebook to Market Your Business, and How to Start a Business with No [...]

  10. Property Finance Says:

    very new to facebook really like your Info.

  11. Bianca Aquino Says:

    Wow. This information is really helpful. Shama, you’re a very helpful guest. Thanks! I should get started with Facebook now. :)

  12. Nancy Rothrock Says:

    WOW! Thank you for this info! Look for my Little Black Book~Daily Food Diary and one day my DailyDiabetesDiary on Facebook!

  13. PSEL Says:

    Better than MySpace or LinkedIn ?
    But these site didn’t have the same goals.

  14. quick auto insurance quotes Says:

    We understand adding Facebook to a marketing plan is important, but what is the best way to market our services on facebook?

  15. Joe Says:

    Hi I am new to facebook would like to know how I can market my chiropractic practice on facebook.

  16. 25 Nearly Free Ways to Market your Business | Says:

    [...] For more ideas, listen to this great podcast provided by Small Business Trends Radio [...]

  17. David Says:

    Can you continue on the path of ignoring a social path and remain successful? I was giving this some thought lately, I have a Twitter account and a Facebook account, but only set it up know one day I would get left behind, if I did not participate. Looks like that time has come to do more social media.

  18. Southern California Real Estate Says:

    We launch our business page this year facebook.com/AdoreRealty and have seen the impact it can have, we did invite past clients and other Realtors to come and network form the page and it has been a pleasant surprise.

  19. Are You Facebooking? You Should Be. It’s Time. | Small Business Technology Says:

    [...] Anita Campbell, SMB Trendwire recently interview an expert about the uses of Facebook as well. Anita’s interview with guest, Shama Hyder, Chief Marketing Expert and Founder of After The Launch, will really help you get an overview of how to use Facebook in your business and what you should and should not use. The interview answers questions such as ,b>Why is it better than MySpace or LinkedIn? — There seem to be more small business owners on Facebook. MySpace is more personal and LinkedIn is more of a formal professional site. Facebook operates as both and allows you to expand your network more so than others. Listen to the full interview here. [...]

  20. Phyllis Southard Says:

    Is there an online tool for plotting media coverage (news stories) about a keyword, brand, or product?

  21. Miguel Says:

    Facebook is definitely a great way to market your business, you can start with your friends and they can show it theirs. If done properly it can spread faster than a wildfire.

  22. Marketing your business for almost nothing Says:

    [...] For more ideas, listen to this great podcast provided by Small Business Trends Radio [...]

  23. How to jump higher Says:

    How to jump higher

    How To Use Facebook To Market Your Business | Small Business Trends Radio | Small Business Advice

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