The Law of Attraction states that what you think about most, you ultimately attract. It’s possible to entice customers to come to YOU, but positive thinking is only part of the process. Attraction comes from one thing - and that’s action. Trouble is, most sales professionals, business owners and entrepreneurs don’t know what actions to take.

Jimmy Vee & Travis Miller, of Gravitational Marketing, are our featured guests in this Episode of The Small Business Trends Radio. Jimmy and Travis discuss the power of action and give you a 5 step plan to start attracting customers NOW.

Here are the first 3 tips from the show:

• Differentiate yourself — from the rest. Think in terms of sensational. This creates an intense interest and curiosity. And remember, “Same is lame!” The definition of lame is: A pathetic lack of force or effectiveness. If you are the same as everyone around you then you lack force and effectiveness.

• Carve out a tiny niche — and become an expert on it to rise to the top. For instance, instead of being an expert on dogs, be an expert on a specific breed. Better yet, be an expert on a specific breeds grooming needs and you’ll find that you have less competition which makes becoming an expert even easier.

• Add a bit of entertainment — to your marketing and you’ll capture attention. People love being entertained and tend to make buying decisions emotionally first, and logically second. Tap into that emotion because once people start enjoying themselves they become less defensive, more receptive - and more likely to buy.

Jimmy & Travis provide the remaining two tips along with five marketing myths assumed to be true and some tips on how to discover your “uniqueness” and make it work for you.

It’s true. The Law of Attraction can work for you. If you’d like to hear all of the insightful tips that Jimmy & Travis provide to begin attracting customers now, you can do so by clicking the red and yellow player below and listening to their full interview.

UPDATE 4/30/08: We are proud to announce that this episode, featuring Jimmy & Travis, was voted as one of the Top 50 on the Law of Attraction. You can see the entire list by clicking on the Top 50 icon. Congratulations Jimmy & Travis - Way to go!

Listen Now:

 Attract More Sales Using The Law Of Attraction [38:43m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. It starts with the individual. If you have a positive ego you are ahead from the start. I look forward to listen to the interview.

   Comment by Martin Lindeskog — 4/10/2008 @ 3:14 am

2. Jimmy and Travis offered really good advice in an energized manner. Their list of myths were interesting to hear. I liked that they pointed out the need to be unique and have fun. I think a lot of people become too serious and loose sight of the passion that made them start the business in the first place.

   Comment by Amanda — 4/11/2008 @ 9:33 am

3. I’m a firm believe in the law of attraction and I’ve seen it work. And it’s funny, because many times when a celebrity or an accomplished individual is interviewed and asked about their success and “did you ever think. . .” - many times, their response will be “I just always knew. . .” Those are elements of the law of attraction. “If you think it you can be it. . .”

   I particularly liked the advice they offered on exactly HOW to differenciate yourself from everyone else by carving out a niche. You just keep narrowing your focus, and you end up with less competition. The way that they explained it was very easy to understand. But I’d be interested to hear them speak more about how to add some entertainment factors. Because that seems somewhat difficult to me, especially if your business or your industry isn’t necessarily a humorous one.

   Comment by Chris — 4/11/2008 @ 12:15 pm

4. Interestingly, when your enjoying yourself of course the punters want to be a part of the gig.
   Humour and I mean subtle sardonic humour, that recognises business problems and solves them with benefit and value we find works effectively everytime.
   But there is an art to being able to write great sardonic copy. So be carefull.
   Nice piece though; thanks The Baldchemist

   Comment by The Baldchemist — 4/14/2008 @ 7:03 pm

5. Very good point, Baldchemist! A dose of humor goes a long way. . .

   Comment by Chris — 4/29/2008 @ 2:51 pm

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