Engaging a prospect to convert into a client requires you to take a deeper look at your market by understanding the motivations that drive them to convert and the doubts that hinder the conversion process. As conversion rates linger in the low single digits, a potential for greater revenue is lost everyday.

Khalid Saleh, Co-Founder and President of Invesp Consulting, is our featured guest in this Episode of The Small Business Trends Radio. Khalid provides basic practices and easy tips to implement on your site’s landing pages to significantly increase sales and conversions.

Here’s a sampling from the show:

• The element of trust and confidence — is the number one principle to consider. Does your customer feel secure enough to purchase from you or do they want to flee the scene? By showing security insignias and value proposition, in other words, by making your customer feel secure and by telling your customers why they should value your product and service more so than your competitions (i.e. discounts, affordable shipping, live customer service, etc.), you can greatly increase your conversion rates.

• Images and great design — really pays off. Khalid had a client that offered mobile fax services and the image on their landing page was a mountain scene, meant to depict the ability to fax from anywhere. Their conversion rate at that time was 4%. When the image was changed and depicted a man in an airport with a laptop, their conversion rate jumped to 9%.

Are you ready to begin converting your visitors into customers? You can learn more by listening to Khalid’s full interview by clicking the red and yellow player below.

Brought to you by our sponsors:

JumpUp.com and Infusionsoft.com

Listen Now:

 Optimize Your Landing Pages For Sales Conversions [30:33m]: Play Now | Play in Popup | Download

Posted by Staci Wood | | Permalink

1. The experience mentioned above, swapping out that graphic image to a different one, is mind boggling. It never ceases to amaze me how much impact visual aids can have and how strange, indeed, the human mind can be. He provided a lot of useful tips here and all of them seemed effective, especially when combined. Just a tweak here and a tweak there can make a world of difference. That never ceases to amaze me but it’s nice to know that you can get a long of mileage out of a few small changes.

   Comment by Chris — 7/11/2008 @ 10:07 am

2. I was surprised to hear that adding security images is recommended, that was a useful tip. I also liked the idea of using the same images on your outside ads as you do on your pages. It is amazing that a lot of the tips were more visual than anything.

   Comment by Paula — 7/11/2008 @ 11:58 am

3. I listened to the live show. I am waiting for a special offer for Mr. Saleh’s book on landing page optimization. See my comment on BlogTalkRadio.com/smallbiztrends

   Comment by Martin Lindeskog — 7/12/2008 @ 12:28 am