Holding a design contest to get your new logo created can be very different than using a conventional design firm. Some of the one on one interaction of working with an individual designer is sometimes sacrificed for the variety you receive with a design contest.
George Ryan, Founder of eLogoContest, is our featured guest in this Episode of The Small Business Trends Radio. George outlines the differences between the two and explains how to run a successful design contest.
Here’s a sampling from the show:
- A logo contest — has many benefits but the biggest is options. When using a design firm, you are usually limited to one or two designers providing several submissions to review. Running a logo contest yields results from over 600 worldwide designers offering a slew of different submissions. It’s much nicer to receive 50 submissions vs. the handful that a design firm would submit. Affordability is another benefit. A successful contest can be run for as little as $100.
- For small businesses — it’s important to respond to every entry submitted to your contest. Encouragement for the designer’s creativity and your involvement in your own contest is important to see.
- Benefits for the designers — include the experience gained, valuable feedback and additions to their portfolio. They also have the ability to earn income without first having a large portfolio or years of experience. When chosen, the designer is then placed in direct contact with the client to offer a broader range of services to them.
- The length of time it takes — to run a logo contest vs. a design firm depends on the client. Most are run for 10 days, however, many clients find a logo they love within the first two days, others are a bit choosier.
Before starting your contest, put time into what your expectations are. What are the “must haves” within the logo design? What is the overall theme or message you’re attempting to convey? Designers are not psychic – the more information you provide upfront for them – the happier you will be with their submitted designs.
Ready for your new logo design? Learn how by listening to George’s full interview by clicking the red and yellow player below.
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