There are many independent small businesses out there today offering unique products and services – and perhaps you own one of these small businesses yourself. Wouldn’t it be nice to get your big break and have your products noticed by wholesale buyers? You know, “go big time” with your products and really get them out to consumers in mass quantities.

Stephanie Cartwright, Co-Founder of MyWares offers a solution and provides tips on how to promote your small business to the world of wholesale buyers.

Here’s a sampling from the show:

• What’s the first step? — Wholesale tradeshow traffic is down due to travel expenses and buyers in attendence are no longer taking the time to sit and place orders at the events - they prefer the Internet. Truth is, buyers are researching and surfing the Internet daily. Promoting your products via the Internet and establishing a presence via a web site is critical.

• What are the best practices? — For starters, buyers like additional marketing pieces. Make sure you have professional photos of your products to supply them with and offer methods for them to take on your product in an introductory way with bulk discounts, pricing promos, appealing packaging, free samples and display stands.

• A common myth — when promoting to the wholesale community is that an editorial feature or nationally broadcast interview equals buyers. Truth is, you cannot count on this type of endorsement to produce orders.

Learn how you can flaunt your businesses to the world of wholesale buyers now by listening to Stephanie’s full interview by clicking the red and yellow player below.

Brought to you by our sponsor:

Infusionsoft.com

 

 Flaunt Your Small Business To Wholesale Buyers [30:25m]: Play Now | Play in Popup | Download (1056)

Posted by Staci Wood | | Permalink

1. “A common myth — when promoting to the wholesale community is that an editorial feature or nationally broadcast interview equals buyers. Truth is, you cannot count on this type of endorsement to produce orders.”

   Well, I don’t really count on these. Thanks for guesting Stephanie. I listened the show and as usual, very helpful insights again.

   Comment by Luz Spielberg — 9/26/2008 @ 2:12 am

2. I was glad to hear Stephanie talk about the importance of sellers to maintain an active, up to date website presence. I think that’s so important to keep yourself available to buyers in several ways. I like the idea of having downloadable order forms, price lists and product catalogues online. I too have learned my lesson with spending too much time & money on printed materials that can quickly become outdated by price increases or product changes.

   I also must say that I loved hearing Cathy’s energetic voice this show!

   Comment by Amanda — 9/26/2008 @ 9:23 am

3. “I like the idea of having downloadable order forms, price lists and product catalogues online. I too have learned my lesson with spending too much time & money on printed materials that can quickly become outdated by price increases or product changes.”

   In addition, having these type of features in your website as your online presence adds up the interactivity of your site. For me, the more interactive it is, the more it drives my attention.

   Comment by Luz Spielberg — 9/29/2008 @ 2:01 am

4. Establishing website presence is really important and I agree on that. And I feel grateful because at my young age I was able to realize how helpful it is in business.

   Comment by Mary Grace Ignacio — 9/30/2008 @ 1:48 am