There are many independent small businesses out there today offering unique products and services – and perhaps you own one of these small businesses yourself. Wouldn’t it be nice to get your big break and have your products noticed by wholesale buyers? You know, “go big time” with your products and really get them out to consumers in mass quantities.
Stephanie Cartwright, Co-Founder of MyWares offers a solution and provides tips on how to promote your small business to the world of wholesale buyers.
Here’s a sampling from the show:
- What’s the first step? — Wholesale tradeshow traffic is down due to travel expenses and buyers in attendence are no longer taking the time to sit and place orders at the events – they prefer the Internet. Truth is, buyers are researching and surfing the Internet daily. Promoting your products via the Internet and establishing a presence via a web site is critical.
- What are the best practices? — For starters, buyers like additional marketing pieces. Make sure you have professional photos of your products to supply them with and offer methods for them to take on your product in an introductory way with bulk discounts, pricing promos, appealing packaging, free samples and display stands.
- A common myth — when promoting to the wholesale community is that an editorial feature or nationally broadcast interview equals buyers. Truth is, you cannot count on this type of endorsement to produce orders.
Learn how you can flaunt your businesses to the world of wholesale buyers now by listening to Stephanie’s full interview by clicking the red and yellow player below.
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