Diaz Nesamoney, CEO of Jivox, is a three-time successful entrepreneur who has spent most of his career making big-ticket technology accessible for small companies. With his most recent endeavor, Jivox, he’s helping small and local businesses across the country attract customers using online video ads.
Diaz joins host, Anita Campbell, to discuss how the Internet has made video advertising an affordable and effective tool for the smallest of businesses and to provide tips on getting started for as little as $500.
Below is a sampling from the show:
- Video is a very effective — way to reach people and it’s popularity is increasing daily. What better way to advertise your products and services than to actually show someone?
- When using online video advertising — the video can be distributed on premium network related sites, you can upload it to YouTube, host it on your web site, send it via email, share the ad on your blog, make it searchable, etc. The possibilities to reach others and expand your visibility with video are endless.
- There are special features — to increase the value of your video ad. You can add a coupon to it for promotional purposes, you can choose the music and the preferred video footage as well. It takes approximately 30 minutes to create an online video ad and the best part is that you can come back later, revise it and rerun it again for an entirely different ad approach.
- The best ad placement — is usually on pages where people browse and tend to linger and spend more time. Advertisers can see reports, charts and be given detailed information about how their effectiveness and how the ads are performing.
Diaz provides an affordable marketing solution along with the ins and outs of creating, placing and distributing the ad for a successful advertising campaign for your small business.
Listen to Diaz’s full interview by clicking the red and yellow player below now.
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