Online Video Advertising: Easy And Affordable
Diaz Nesamoney, CEO of Jivox, is a three-time successful entrepreneur who has spent most of his career making big-ticket technology accessible for small companies. With his most recent endeavor, Jivox, he’s helping small and local businesses across the country attract customers using online video ads.
Diaz joins host, Anita Campbell, to discuss how the Internet has made video advertising an affordable and effective tool for the smallest of businesses and to provide tips on getting started for as little as $500.
Below is a sampling from the show:
- Video is a very effective — way to reach people and it’s popularity is increasing daily. What better way to advertise your products and services than to actually show someone?
- When using online video advertising — the video can be distributed on premium network related sites, you can upload it to YouTube, host it on your web site, send it via email, share the ad on your blog, make it searchable, etc. The possibilities to reach others and expand your visibility with video are endless.
- There are special features — to increase the value of your video ad. You can add a coupon to it for promotional purposes, you can choose the music and the preferred video footage as well. It takes approximately 30 minutes to create an online video ad and the best part is that you can come back later, revise it and rerun it again for an entirely different ad approach.
- The best ad placement — is usually on pages where people browse and tend to linger and spend more time. Advertisers can see reports, charts and be given detailed information about how their effectiveness and how the ads are performing.
Diaz provides an affordable marketing solution along with the ins and outs of creating, placing and distributing the ad for a successful advertising campaign for your small business.
Listen to Diaz’s full interview by clicking the red and yellow player below now.
Brought to you by our sponsor:
January 13th, 2009 at 6:16 pm
Great information about this rising marketing trend. Video ads sound like a nice creative way to gain customers with the added bonus of costing very little to make. Diaz gives great ideas that made me go hmm…
January 14th, 2009 at 12:12 am
Flip Cameras just cost less than 250 US Dollars. Can I use that for video advertising? I haven’t had seen it’s quality this is why I am wondering is it’s quality good enough to use for small business?
January 14th, 2009 at 12:54 pm
Flip Cameras have great recording quality and can definitely be used for video advertising.
January 15th, 2009 at 1:19 am
Hi Max. Thanks for the reply. I appreciate that!
January 18th, 2009 at 5:21 pm
Interesting trend.
Bianca & Max: I will get a Flip camera so I could record a video clip on the move. At home I have installed a Logitech QuickCam Pro 9000. It was included in my Talk Fusion video email system starter kit.
January 21st, 2009 at 11:22 am
Video ads can be a very effective way to market your business. On the
other hand video ads can be boring. No one wants to watch a bland,
uninteresting slide show; we’ve been watching those for years on
television.
May 8th, 2009 at 6:43 am
Video adverts are undoubtedly the way forward, particularly as the credit crunch continues to bite. They’re highly cost-effective and increasingly accessible to even the smallest companies!
June 18th, 2009 at 11:07 am
Great ideas from Diaz! Like the way he’s starting out with less than $500 bucks. I know that video advertisement marketing and link exchange is very important to small business. After getting booted off youtube.com there are sites like Adwido that give you free link exchange, video uploads, and even just a simple web page that will link back to your site because getting found is everything.
June 18th, 2009 at 5:57 pm
I just stopped by the site, it was easy to get around; just took a few minutes to sign up and upload videos to the site. Thanks for the info.
July 11th, 2009 at 7:59 am
Loved the article. Video has a definite place for small businesses to advertise online.
July 26th, 2009 at 3:03 pm
There is no question about it… Video ads will be the wave of the future as they are already here. If you are a business and are looking to get your message out to your target audience Video ads are a perfect formula for this. As the major search engines spider for relevant keywords they also spider for relevant Video content. The best thing about this is that the user is already using keywords specifically relevant to the “Widget” you are trying to promote. Now your Video ad Commercials are being accessed by interested parties already in the late stages of their buying process. The more relevant places you can put your Video ads the better. A couple sites out there even allow you to advertise on their sites for free. Adwido.com and Viddler.com are a some to name a few. By doing a little more research tailored to your business the possibilities are almost endless.