Small Business Trends Radio

If you’ve ever been in a restroom and the toilet paper is low, say only 3 sheets left, what do you do? You panic, you begin to search, you begin to gather bits and pieces in an attempt to build upon – basically, you do whatever it takes.

Many entrepreneurs can relate to this because the manner in which they’ve built their business has been much the same as the example above. Thus, giving birth to the “Toilet Paper Entrepreneur.”

Michael Michalowicz, author of Toilet Paper Entrepreneur, along with host, Anita Campbell and special co-host Ivana Taylor, walk you through the 3 sheet strategy that you’ll need to make every year a banner year, regardless of the current economy.

Join the ranks of the Toilet Paper Entrepreneurs! Here’s a brief overview of Michael’s 3 Sheet Strategy:

• Prosperity Plan — This is your vision, your final destination that you’d like to see your business reach. Write it down and spell it out.

• Quarterly Plan — This is where you need to consider all the variables that will be obstacles along the way. Every 90 days realign your company and figure out how to maximize these obstacles to continue to push forward and make your adjustments accordingly.

• Daily Metrics — This is where you check and then recheck specific numbers to measure the day to day “health” of your business and stay alert for potential problems that may be on the rise.

Ready to learn more about the 3 sheet strategy for becoming a bonafide “Toilet Paper Entrepreneur?” Listen to Michael’s full interview by clicking the red and yellow player below now.

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Toilet Paper Entrepreneurs: The "Three Sheet" Strategy [ 28:47 ] Play Now | Play in Popup | Download