Small Business Trends Radio

5 Mistakes When Creating a Contest or Sweepstakes

Carolyn Wilman: 5 Common Mistakes When Creating a Contest or Sweepstakes

Running a contest or sweepstakes giveaway can have very real benefits for small businesses. A giveaway contest or sweepstakes can help boost your small businesses visibility, ROI and drive traffic to your web site.

While considering running a contest or sweepstakes, there are many things to think about and you may have many questions. Questions that Carolyn Wilman can help to answer.

Carolyn Wilman: 5 Common Mistakes When Creating a Contest or Sweepstakes

Carolyn Wilman, Founder of The Contest Queen, joins host Anita Campbell along with co-host Steve Rucinski, to share 5 common mistakes when creating a contest or sweepstakes and how to increase your marketing ROI, using fun and excitement to enhance your brand, products or services.

Below are the questions we asked Carolyn in this episode:

  • (2:45) First Carolyn, can you tell us a bit more about yourself and your background?
  • (7:59) Were you setting out to do this or was it a bit more serendipitous than that?
  • (10:23) For listeners who may not know, can you tell us what the benefits of running a contest or sweepstakes are?
  • (13:14) You’re also publicizing your business as well while doing this, correct?
  • (14:31) Carolyn, now for the big question . . . what are the 5 common mistakes made when creating and running a contest or sweepstakes?
  • (22:13) If I decided to start contesting or sweepstaking tomorrow, what are 3 things I need to do?
  • (25:53) Is there any unique advice you have regarding a business to business contest situation?
  • (28:26) Carolyn, where can people find out more on the web?

Listen to Carolyn’s full interview now by clicking the red and yellow player below.

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6 Responses to “5 Mistakes When Creating a Contest or Sweepstakes”

  1. Amanda Says:

    I’ve always been intrigued by running contests on my sites however, I’ve never known where to start. Thank you Carolyn for giving us some solid advice. When done right, a contest can get you really good results. I’ll have to think about this more now.

  2. Bianca Aquino Says:

    Yes. I have always thought about this too. The last time I thought of giving out a contest but then the budget is quiet tight that I couldn’t think of a good idea what will be my giveaway in such a very tight budget… hmmmm… still thinking…

  3. Mary Grace Ignacio Says:

    I think you have some valuable ebooks or memorabilias at home which you can use as prices, Bianca. You can try to use them as rewards, in that way, it won’t cost you so much. ;)

  4. bizsugar.com Says:

    5 Mistakes When Creating a Contest or Sweepstakes…

    This is a podcast interview teaching us lessons when creating contests for our blogs or any websites….

  5. Martin Lindeskog Says:

    Anita, When will you run a contest again? :) I was waiting for the “punch line” at the end of show… ;)

    What’s the difference between a contest and a sweepstake?

  6. Marden Kane Says:

    To answer Martin’s question:

    Sweepstakes are games of chance.

    Contests are games of skill.

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