Small Business Trends Radio

Cloud-Based Social Content Mgmt Bridges Gap For SMB

Jen Grant: Cloud-Based Social Content Mgmt Bridges Gap For SMBTraditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions.

Well, what if you could combine the best practices of both knowledge management and social networks to bridge the gap?

Jen Grant: Cloud-Based Social Content Mgmt Bridges Gap For SMB

Jen Grant, Vice President of Marketing at Box.net, joins host Anita Campbell and co-host Brent Leary, to discuss how social content management can bridge that gap – to connect employees and inspire ideas while still providing control and structure to how content is stored and managed.

Below are the questions we asked Jen in this episode:

  • (4:09) First Jen, can you tell us a bit more about yourself and your background?
  • (6:24) Can you tell us a little about Box.net?
  • (7:58) How are people and businesses using Box.net today? Can you give us some examples?
  • (10:00) So the company did away with a file server and is actually using Box.net for that purpose?
  • (11:01) What are the real advantages for small businesses using Box.net?
  • (13:58) So, what would you say is the one thing that is really compelling about the value proposition at Box.net?
  • (18:30) Box.net has become more social – can you talk about that a bit?
  • (21:30) Are you seeing a lot more different kinds of content being uploaded?
  • (22:24) What other sites are you working with where people can consume the content of Box.net?
  • (24:39) Can you talk about the other services that you think may be really interesting from a small business perspective?
  • (28:02) Jen, where can people find out more on the web?

Listen to Jen’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

Infusionsoft.com

Infusionsoft - eMarketing Software for Entrepreneurs

3 Responses to “Cloud-Based Social Content Mgmt Bridges Gap For SMB”

  1. Martin Lindeskog Says:

    Anita,

    I listened to live for a part and the listened to the replay again. I wrote a comment on the BlogTalkRadio site. Do you think that Jen Grant would say that Box.net has gone from being a storage provider site to becoming a project management online space?

  2. Anita Campbell Says:

    Hi Martin, Yes, I definitely would agree that Box.net has gone far beyond being an online filing box. They are truly morphing into an online collaboration space for the businesses that use their services and products. I was surprised. I looked at Box.net 3 or 4 years ago, and at the time it did not provide nearly as many tools and features as it does today. Nice growth.

    — Anita

  3. Martin Lindeskog Says:

    Yes, I must say so. I will definitively check it out for future storage and projects.

Additional comments powered by BackType

 
Web Site by out:think