Small Business Trends Radio

Expanding Your Reach: Syndication Solutions

MarketingJuly 8, 2009By

Adam Boyden: Expanding Your Reach: Syndication SolutionsAs small business owners, we all know that marketing tools can be real lifesavers.  Making yourself and your business available online these days is a must to any small business owner.  Your customers need to be able to reach you, they want to see you – and you want them to return to you.

A great way to have the best of both worlds is to build a community; a virtual online community – where people can connect, share, stay up-to-date and contact you freely.

Adam Boyden: Expanding Your Reach: Syndication Solutions

Adam Boyden, president of Conduit, joins host, Anita Campbell, to discuss Conduit’s free syndication solution which enables businesses of any size to better reach their customers through content syndication, RSS, Facebook, Twitter, LinkedIn and more.

Below are the questions we asked Adam in this episode:

  • (2:16) First Adam, can you tell us a bit more about yourself and your background?
  • (3:09) How did you come to start Conduit?
  • (4:24) Tell us a bit more about Conduit. I know there’s a downloadable toolbar.  Can you tell us how that fits in for small businesses?
  • (6:07) We revealed that Conduit has 180,000 small business customers. How many customers does Conduit have total?
  • (6:40) Are there any names we would recognize using Conduit that you can tell us about and give some examples of how they’re using it?
  • (9:17) What is Conduit’s business model?  Is it free?  Is there an upgraded version?
  • (10:08) How much time does it take a small business to get a toolbar up and running? What kind of skills and technical knowledge do you need?
  • (12:38) So let me be clear, Internet Explorer, FireFox and Safari are the three browsers that you support?
  • (13:30) What does Conduit really do for your small business?  How can small businesses benefit from your services?
  • (16:15) What is in it for the visitor to make them want to download the toolbar?  What are they getting out of it?
  • (20:09) I understand that you just announced the Conduit OPEN standard. What is it and what does it mean for small businesses?
  • (24:30) I understand that you also introduced the Conduit Marketplace – can you talk a bit about that?
  • (25:24) How do small businesses know that your services are helping them?  Are there analytics services?
  • (27:28) Adam, where can people find out more on the web?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

- Listen to Adam’s full interview now by clicking the red and yellow player below -



6 Responses to “Expanding Your Reach: Syndication Solutions”

  1. Martin Lindeskog Says:

    Is the toolbar compatible with different browsers, e.g. Internet Explorer, Firefox, Opera, etc?

  2. Anita Campbell Says:

    Hi Martin,

    Yes, it is compatible with all 3. In the recording at around the 6-minute mark he talks about that. Not only is it compatible, but if those browsers do an update, Conduit updates all the toolbars to be compatible — as an individual business person who has customized a toolbar you don’t have to do that on your own.

    He mentioned Chrome is next on the list as soon as Google makes an API available.

    – Anita

  3. Amanda Says:

    Wow, this is awesome. I can’t believe that I can create my own business toolbar for free! What a good idea. I’m going to look into this further. Thanks for the info.

  4. Mudvayne Says:

    Interesting article with some good insights. Good luck out there in the field…

  5. Amy Says:

    I find this article very useful. Thanks!

  6. bizsugar.com Says:

    Expanding Your Reach: Syndication Solutions…

    As small business owners, we all know that marketing tools can be real lifesavers. Making yourself and your business available online these days is a must to any small business owner. Your customers need to be able to reach you, they want to see you …

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