Video can be useful to small businesses on many different levels and in many different ways. Not only can it be used to attract website visitors, but it can also be very effective in communicating tasks, training employees and distributing information to your workforce – to name just a few.
Ruth King, Founder and Chief Evangelist of Ribbon has been using Internet video to train, communicate, and inform since 1998. Ruth, a very early web pioneer, joins Anita Campbell and Steve Rucinski to explain how small businesses can use the power of video to attract and retain website visitors as well as communicate company messages through video mail.
Below are the questions we asked Ruth in this episode:
- (2:02) First Ruth, can you tell us a bit more about yourself and your background?
- (3:21) Can you explain, for listeners who may not already know . . . what exactly is video mail and what do you need to use it?”
- (3:43) Is video mail a practical solution for small businesses?
- (4:43) Can you demystify video on the web? Which format should you use – and when should you use it?
- (6:29) So is a YouTube video streaming video or flash?
- (7:10) Can you tell us how a small business owner might go about creating a video for their website or training purposes? What’s involved and what’s the easiest way to do that?
- (9:34) Is the Flip Camera a good beginner video camera?
- (10:42) What are some of the considerations you should have prior to putting video on your website?
- (11:30) What else should be considered?
- (12:45) So in other words, you do a video of a customer testimonial and then turn it into a short video email?
- (13:25) So your not sending the video file in the email, your sending an email with a link to the video, correct?
- (14:09) Has anyone expressed concerns about getting a video link in an email?
- (14:26) In that case, should you have some verbiage in the email as well?
- (14:55) When it comes to placing a video on your website, where do you recommend someone should actually put it?
- (19:25) Ruth, you mentioned a 30 second time length is the optimum time, is that correct?
- (20:14) So it opens a new browser window?
- (20:25) Should a small business make use of You Tube? Are there advantages or disadvantages to doing so?
- (21:52) Tell us what Ribbon does?
- (22:49) Can you tell us how a live video from a website works?
- (24:03) So it’s “webinar like” but it’s video?
- (25:14) How do you prepare to do live broadcasts from your website? Is there a checklist of sorts that you should run through first?
- (26:53) Are there tools and interactive functions that you can use?
- (27:11) When it comes to a website video, do you think shorter videos are more effective? Is there a certain time length to stick to?
- (28:26) Ruth, where can people find out more on the web?
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– Listen to Ruth’s full interview now by clicking the red and yellow player below –