Small Business Trends Radio

If you have a blog or website, chances are you’ve asked yourself, “Where do my visitors come from?  What are they doing when they get here and where are they going?”

Have you ever wondered what improvements, if any, would be beneficial to your site, your sales and your visitors?

You’re not alone and the good news is that, for those of you unaware, there’s a very insightful analytics program out there from Google named Google Analytics.  Best of all – it’s absolutely FREE.

Jerri Ledford, Co-Author of the book, “Google Analytics,” joined Anita Campbell in a previous interview to demystify Google Analytics for those who may be a little intimidated by it.  And since joining us back then, Jerri has gone on to Co-Authored a second book titled, ”Google Analytics 2.0.” 

Jerri offers insightful advice into this topic and she unravels a bit of the mystery and confusion surrounding how to effectively use Google Analytics on your website and/or blog.  Yes, I said blog.  There are some savvy ways you can employ the analytics program (by assigning dollar values) even on “information only” blogs and websites that aren’t involved in retail sales.  

We’ve just transcribed her interview for your reading enjoyment because there’s so much valuable information here for you.  It’s titled, “How to Use Google Analytics” and we hope you enjoy it!