Small Business Trends Radio

Affiliate Programs: What Every Small Business Should Know

Geno Prussakov: AM NavigatorGeno Prussakov, a veteran of the affiliate marketing industry and Founder of AM Navigator, offers his insider tips and “how to” advice on properly setting up a successful affiliate program. 

AM NavigatorGeno joins Anita Campbell to let you know what your expectations should be and how to achieve the results you’re looking for.  You want to make sure that when you enter into an affiliate program, you need to set your expectations accordingly so that you’re not disappointed.

Below are the questions we asked Geno:

  • (2:01) First, Geno, can you tell us a bit about yourself and your background?
  • (5:07) What keeps you busy in addition to the affiliate marketing industry?
  • (7:10) Can you define “affiliate marketing” for listeners?
  • (9:02) If I am a business owner of a small business, how do I know if an affiliate program is right for my business?  Which types of businesses are affiliate programs best suited for?
  • (11:18) Should I try to set up and run my program with a software program in-house, or should I go to one of the affiliate networking programs out there like ShareASale?
  • (14:01) Which of the affiliate programs out there are best for small businesses?  Are some better for small businesses or are some better for larger businesses?
  • (17:37) Can we assume that the recommendations you gave are affiliate networks that actually score very high on those sectors?
  • (20:08) How much should you assume that an affiliate program is going to cost your business? 
  • (22:34) If you’re going to be paying just fees to the affiliate or what might be equivalent to a sales commission, then how do you go about setting up the commission structure or the fee structure?
  • (24:56) Can you tell us a little bit about the affiliates out there?  What kinds are there and where do they advertise their products?
  • (27:04) Let’s talk about fraudulent affiliate accounts.  Is this something that a merchant should worry about and how frequently does this occur?  What should you do about it?
  • (28:40) What are three of the deadliest mistakes that a merchant can make while getting involved in affiliate marketing?
  • (30:20) What are a few good resources to learn about affiliate marketing?
  • (31:41) Where can people learn more about you on the Internet?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

- Listen to Geno’s full interview now by clicking the red and yellow player below -


4 Responses to “Affiliate Programs: What Every Small Business Should Know”

  1. Small Business and Affiliate Marketing – an Interview « Affiliate Marketing Blog Says:

    [...] was the topic of our discussion with Anita Campbell on her today’s Small Business Trends Radio show. It was a good interview chock-full of information that any small businesses can take, and start [...]

  2. Tweets that mention Affiliate Programs: What Every Small Business Should Know | Small Business Trends Radio | Small Business Advice -- Topsy.com Says:

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  3. Jennifer Rai Says:

    Very good ideas!

  4. Paul Germana Says:

    Affiliate programs are an excellent way to make money and retire from the workforce! (yes, I said it) I don’t mind telling people that internet marketing is as simple as setting up a free blog and then just getting out there and telling others about it. Join a free affiliate program (I’m sure there is one on this page) and then go get a free blog. Blogger or WordPress. Your free affiliate program will have banners articles and even emails if you want to share it with friends and family. Take the banners & the articles & post them on your free blog. (if you can put banners in the sidebar this is good too.) Then just go online and tell others about your blog. You will want to do a keyword search with GOOGLE SEARCH BASED KEYWORD TOOL for ‘internet marketing’, ‘online business’ and ‘affiliate marketing'; finding what key phrases are most popular right now. Take the results you get and put them in Google Alerts in the form of a question in “parenthesis” and elect to receive them as a feed to read them in Google Reader. Your Google account will have all of these free tools. When results begin to show in your reader, click on them and get out there sharing what you’ve learned here from me with the rest of the world. But remember to always leave your name, email and web-address when leaving your comments on other blogs, forums or websites. Copy this comment in your “notebook” and save it as ‘Have A Nice Day :).

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