Small Business Trends Radio

Customer Service: New Marketing For Small Business

MarketingMarch 9, 2010By

Barry MoltzBarry Moltz, Founder of Barry J. Moltz: Crazy About Business, Insane for Your Success joins Anita Campbell for an in-depth discussion on customer service. More specifically, customer service as a new way of marketing for small business.

BAM! Delivering Customer Service in a Self Service WorldBarry has founded and run small businesses with a great deal of success and failure for more than 15 years. He has also founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. Barry’s third book,BAM! Delivering Customer Service in a Self Service World talks about how customer service is the new marketing in a social media world.

Below are the questions we asked Barry:

  • (2:22) First Barry, can you tell us a bit about yourself and your background and what kind of businesses you’ve run?
  • (4:02) You wrote a book titled, “BAM! Delivering Customer Service in a Self Service World.”  Tell us, what does BAM stand for?
  • (5:36) Getting back to your book specifically, what drove you to write a book about customer service specifically in that way.
  • (7:05) Can you tell us how social media, specifically, has changed the dynamics of customer service?
  • (8:42) Let’s talk specifically about social media.  What, specifically, are people doing with social media?
  • (10:21) Are you finding that people are running to social media platforms right away versus contacting the company directly first for the opportunity to address their complaint or problem?
  • (11:28) So why is it that many companies do not offer good customer service?  Why is that?
  • (12:22) So one things small business owners should be doing is taking a look at what their paying their customer services representatives and giving prestige to the position?
  • (13:19) If a company doesn’t have much money to pay their customer service representatives, how do you respond to that?
  • (17:27) In the book, you say that a monopoly doesn’t have to provide customer service.  Why is that?
  • (19;16) Can you tell us about some of the myths about customer service that company’s are still engaging in?
  • (20:51) “The customer is always right.”  You say that is a myth.  Can you explain the difference between the view that the customer is always right versus the customer is wrong?
  • (21:54) How do you actually fire a customer and what does that mean, to fire a customer?
  • (23:20) Isn’t a small businesses success really based on having a narrow enough vision that you carry it out well?
  • (24:29) What is your “customer manifesto” referenced in the book?
  • (25:38) So, a manifesto is literally a document that you can lay out and deliver to every employee within the company?
  • (26:39) Hi Barry, we have a caller, can you take a caller?
  • (26:54) As a business entrepreneur, how can I expand my business?
  • (2:39) What would you suggest for small business owners that they do?
  • (28:42) Barry, where can people find out more?

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- Listen to Barry’s full interview now by clicking the red and yellow player below -


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3 Responses to “Customer Service: New Marketing For Small Business”

  1. Christian Hammer Says:

    Great information and some wonderful bits of valuable information… Now I need to buy the book.

  2. Martin Lindeskog Says:

    Barry:

    As an experienced purchaser, I agree with your customer service manifesto!

  3. karlrohde Says:

    Customer Service: New Marketing For Small Business – http://ow.ly/1uv6n

    This comment was originally posted on Twitter

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