Small Business Trends Radio

How To Deal With Multiple System Chaos

Managing, MarketingMarch 23, 2010By

It seems that today, small business owners and entrepreneurs are faced with a multitude of challenges, one being the fact that they have to deal with piecemeal solutions to keep their company running. Separate tools and applications for email marketing, CRM, e-commerce shopping carts, IT infrastructure, and more keep the company from economizing and growing.

InfusionsoftTyler Garns, VP of marketing at Infusionsoft, speaks to best practices around making your business more efficient and scalable, focusing in on the importance of implementing technology to grow through email marketing and automated outreach.

Below are the questions we asked Tyler:

  • (3:00) First Tyler, can you tell us a bit about yourself and your background and how you ended up at Infusionsoft?
  • (4:44) For a small business owner, what does multiple system chaos mean?
  • (6:26) So are you talking primarily about technology systems or does this go well beyond that?
  • (7:37) How do we find ourselves in this mess?  Because no matter how hard you try to stay organized, the larger your business gets, any little issue seems to get magnified?
  • (10:18) If you had to say which systems are the most critical ones for success in a small business, which ones would they be?
  • (12:04) If your systems are disjointed, what does that actually mean for your business?  What are the consequences for that?
  • (17:24) Can you tell us a little bit about the backstory about those Infusionsoft tips on growing a small business?
  • (20:44) Is it my imagination, or are these system chaos situations different in large businesses versus small businesses? 
  • (22:41) It’s not easy to get systems to “talk” to one another, is it?  It’s not easy to get systems to integrate.  Is that what you have seen?
  • (24:12) What can small business owners do about this? What are their options?
  • (27:26) If you had to choose between writing scripts to marry together individual softwares or going with an all-in-one solution, is there an advantage to one over the other?  Or do you have to look at it as a case-by-case situation?
  • (29:50) Here I am, as a small business owner, and I’m in the middle of multiple system chaos.  Where would you say is the very first place to start to get you out of this multiple system chaos?
  • (32:38) Tyler, where can people find out more about Infusionsoft online?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

- Listen to Tyler’s full interview now by clicking the red and yellow player below -


4 Other Comments

12 Responses to “How To Deal With Multiple System Chaos”

  1. Tweets that mention How To Deal With Multiple System Chaos | Small Business Trends Radio | Small Business Advice -- Topsy.com Says:

    […] This post was mentioned on Twitter by Kathleen Hanover and Small Business, Team EMC. Team EMC said: How To Deal With Multiple System Chaos | Small Business Trends …: Tyler Garns, VP of marketing at Infusionsoft, … http://bit.ly/czIWgx […]

  2. Business Bank Says:

    I’m currently running a small-medium business based out of New York, but I’m looking for a better, more structured cash management service provider. Any advice?

  3. Martin Lindeskog Says:

    I am downloading this podcast to my MP3 player. Time for a weekend walk, listening to podcasts. :)

  4. vicky Says:

    Hey this is great stuff Staci. I am also looking for any software for podcast. Thanks its really helpful.

  5. 7 Questions with Tyler Garns of Infusionsoft | Small Business Trends Says:

    […] Not too long ago, I also did an in-depth Small Business Trends Radio interview with Tyler Garns here.  Feel free to listen to that if you’d want to know more in general about how to automate […]

  6. Creatively Capture Leads via Text Message Says:

    […] and 10 minutes of Q&A.  I talked about precisely how follow-up failure kills small businesses, multiple system chaos contributes to the problem, and how email marketing 2.0 is the solution. I tried to engage the […]

  7. Creatively Capture Leads via Text Message - Big Ideas Blog Says:

    […] and 10 minutes of Q&A.  I talked about precisely how follow-up failure kills small businesses, multiple system chaos contributes to the problem, and how email marketing 2.0 is the solution. I tried to engage the […]

  8. Creatively Capture Leads via Text Message « Tyler Garns Says:

    […] and 10 minutes of Q&A.  I talked about precisely how follow-up failure kills small businesses, multiple system chaos contributes to the problem, and how email marketing 2.0 is the solution. I tried to engage the […]

  9. Martin Lindeskog Says:

    Anita,

    Great new feature. I enjoyed your interview with Tyler Garns on Small Business Trends Radio. http://www.smbtrendwire.com/2010/03/23/how-to-deal-with-multiple-system-chaos/

    This comment was originally posted on Small Business Trends

  10. Susan Oakes Says:

    Interesting interview Anita and I totally agree with what Tyler said about email and CRM.The combination is what has been missing and it is this plus the automation that can make a big difference for small business.

    This comment was originally posted on Small Business Trends

  11. TJ McCue Says:

    As someone who knows Tyler and has worked with him on projects, I can stand here and say the man knows his stuff. Plus, and this is perhaps more important, he cares immensely about small business.

    He has helped on the Sales Rescue Team (our pay-it-forward, volunteer effort to help small businesses with their websites and online sales) over and over again. He has offered to have his marketing team help me with challenging website makeovers and knows the pain that SMBs feel about managing their marketing efforts.

    I’m eager to learn in the upcoming email marketing 2.0 webinars that Anita is doing with Tyler and Infusionsoft. I’m glad to read this interview and to hear more from Tyler about the next trends in email marketing.

    This comment was originally posted on Small Business Trends

  12. Robert Brady Says:

    While I was at LotusJump we had a chance to work with Infusionsoft and I agree that their customers truly “get it” when in comes to online marketing. They have successful web businesses and they put in the work to make them succeed.

    This comment was originally posted on Small Business Trends

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