Small Business Trends Radio

SEO Trends: What’s New, What’s Old?

SEO Trends with Aaron Wall of SEOBookAaron Wall, Founder of the SEOBook Training Program For SEOs, is a very busy man these days.  Aaron and his site have been mentioned in The Wall Street Journal, The London Times, Wired, USA Today, BusinessWeek, Business2.0, Time Magazine, The Register, MSNBC, and The Guardian to name a few.  But Aaron has graciously offered a slice of his time and joined Anita Campbell and Brent Leary to share his insights into the latest trends in search engine optimization (SEO). 

SEO Trends with Aaron Wall of SEOBookSEO is a dynamic field that shifts and changes endlessly. While some things remain constant, other elements of SEO change frequently at will.  In this episode, we look at some of the things that are changing the landscape of the virtual world — and what you can do to get better business results within it.

Join us for a half hour packed solid with information about the latest trends in SEO.   

For this very special episode, we reached out to the virtual world of Twitter to gather questions that you had for Aaron.  Below are the questions you asked him:

  • (3:00) First Aaron, can you tell us a bit about yourself and how you came to create SEOBook?  I know you started the site as an ebook, but it’s become much, much more than that.  Can you give us the background?
  • (7:09) Which businesses should invest in SEO?  Also, are there any businesses that should not invest in it?
  • (9:28)  Can you tell us what has changed over the past few years?  What are two or three things that have changed dramatically from the time you started SEOBook?
  • (11:10) Blogs are like a dime-a-dozen these days, aren’t they?
  • (12:20) Is there any value to being on Twitter?  How would you describe the value of being on Twitter when it comes to the search engines?
  • (15:08) The question that people are dying to know is, what are some of the things that small businesses can do and what are some of the mistakes that they are making?
  • (16:53) So as small business owners, we shouldn’t be afraid of paying for a premium domain?  Maybe even one that’s a pre-owned domain name?
  • (19:05) Are there any other mistakes worthy of mentioning?
  • (20:31) So don’t split up your web site into different domains?  One big web site is better than five itty-bitty web sites, correct?
  • (23:22) Where does AdWords and PPC (pay per click) fit into the mix?
  • (24:48) Is it more difficult today to be successful at SEO or was it more difficult when you started?
  • (26:38) So if you are starting from scratch and don’t have a lot of expertise in this area, should you go ahead and hire someone to assist with that?
  • (28:30) Google has said that site performance will become a factor in search engine ranking.  How do you feel about that Aaron?
  • (31:13) Aaron, where can people find out more online?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

Listen to Aaron’s full interview now by clicking the red and yellow player below


24 Tweets 13 Other Comments

49 Responses to “SEO Trends: What’s New, What’s Old?”

  1. Jake @ search marketing Says:

    Keeping everything natural is the way you can’t go wrong. Going slowly with your promotion and not over doing it is very important.

  2. SEO Birmingham Says:

    I have experimented with Twitter and I believe it does have some benefits. I have found that to have a new web page crawled within 48 hours, twitter is an excellent tool.

    If Google likes it, it cant be a bad thing. I think for general marketing however there are far better tools available.

    Clare

  3. Who Doesn’t Need SEO | Search Engine Journal Says:

    [...] Wall of SEOBook was recently interviewed on Small Business Trends Radio about SEO. During the interview, Aaron was asked which companies should and shouldn’t invest in [...]

  4. Social Networking Software Says:

    Aaron Wall knows what he is talking about. I’ve been a frequent visitor of the SEOBook site for quite some time now and have always gotten excellent advice, this podcast didn’t let me down!

  5. searchenginemarketingvox » Blog Archive » Who Doesn’t Need SEO Says:

    [...] Wall of SEOBook was recently interviewed on Small Business Trends Radio about SEO. During the interview, Aaron was asked which companies should and shouldn’t invest in [...]

  6. John Plott Says:

    Email marketing seems easier for some folks.But it is rewarding only when carried out in the most proffessional.So I would advise you to find a good email marketing program that can help you in your email marketing campaign right from a scratch(with a clean slate).
    .:idea:

  7. SEO is Worthless to One Keyword Locals – Are you Sure About That? | SEO Blog Says:

    [...] In a recent interview on Small Business Radio Trends, Aaron Wall of SEOBook gave some insights on the necessity of companies to pay money for SEO [...]

  8. Juan Benefield Says:

    Now I think I can really improve my website ranking by using twitter. I didn’t know you could use twitter for seo.

  9. Manuel Murphree Says:

    To use twitter for seo sounds great, but are there also other ways? As I am not really a supporter of twitter even after reading this article.

  10. Travis Mathers Says:

    I don’t think it helps to use twitter for seo, as most links are nofollow. I prefere to use forum posts and other linkbuilding technics.

  11. Christopher Cronk Says:

    Now I think I can really improve my website ranking by using twitter. I didn’t know you could use twitter for seo.

  12. Do All Types of Companies Need SEO? | Servula Blog Says:

    [...] the local listings. If you’re local, you’re usually going to be on top with or without SEO. Aaron Wall of SEOBook explained that this is more so the case for one-keyword type companies. If you’re a local business but [...]

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    This comment was originally posted on Twitter

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    This comment was originally posted on Twitter

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    This comment was originally posted on Twitter

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  22. wildfiremg Says:

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    This comment was originally posted on Twitter

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  35. Lyceum Says:

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    This comment was originally posted on Twitter

  36. Jack Ringer Says:

    So true! I have been “doing SEO” since 1997 when I had a small wedding DJ business in San Francisco and thence out to the East Bay Walnut Area – Hey Aaron lives by the Caldecott Tunnel these days – right?

    Anyway at 58 I started to get a little tired of being stuck indoors all day so started my own venture as a Town Crier in Plymouth, England – my home town.

    I was number one overnight and doing well.

    My American wife has taken over the Google adWords MCC and organic seo side now and doing really well

    I have so much to say on my blog about my “days out crying” and find people (American Tourists!) to be most generous.

    David aka Jack Ringer

    This comment was originally posted on Search Engine Journal

  37. seoshankar Says:

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    This comment was originally posted on Twitter

  38. andrewbkk Says:

    Stuff like this ought to be obvious, but I’m surprised by the number of people (ie, clients) who automatically feel that SEO is important.

    As you pointed out, businesses operating in niche markets can often find more cost-effective marketing solutions than SEO.

    This comment was originally posted on Search Engine Journal

  39. Maciej (ma-chi) Says:

    I completely understand the “artist” example because that is a real stretch. But it doesn’t hurt to rank for “NYC Hip Hop Artist” if you are a hip hop artist from New York. Some SEO is never going to hurt you. Should you spend hundreds of thousands of dollars on it to just overlap some keywords that are loosely related? Probably not but some good quality SEO with newsworthy PR won’t hurt your online branding. It is another ingredient in the arsenal.

    This comment was originally posted on Search Engine Journal

  40. Nancy E. Wigal Says:

    I agree that social media is crucial for any business, regardless of whether or not they optimize their site. But they need to understand which type of social media will give them positive ROI, and that’s where trying and tweaking – much like doing SEO – comes into play.

    Great points made; thanks!

    This comment was originally posted on Search Engine Journal

  41. Mike LaVallee Says:

    You made some good points about these real small ultra local businesses. If you are a sandwich shop with a 3 page website how much on page seo do you really need? Not much at all and they would benefit more from a FB fan page, Twitter account and maybe a couple videos than any on page seo.

    This comment was originally posted on Search Engine Journal

  42. Ross Hudgens Says:

    Correct Jack, in some areas you can do it instantly.. generally you’ll need a somewhat authoritative domain, but if you have that, some keywords are a cinch.

    Not a surprise that American tourists are generous – travelers are a good representation of America’s most progressive, intelligent and kind people!

    This comment was originally posted on Search Engine Journal

  43. Ross Hudgens Says:

    Thanks for the reply Andrew. I’m glad our clients do feel SEO is important, but the unfortunate part is when we can’t convince those that need it that they DO need SEO, while others that really have no viability are all about it. Wish we could flip flop those!

    This comment was originally posted on Search Engine Journal

  44. Ross Hudgens Says:

    Marciej, you’re right. I think if said artist maybe through that in their title tag it would be enough to rank if they were active in the social world and getting decent links back to their domain. Going overboard probably won’t convert to much.

    Everyone’s time and resources finite and I think for a local hip hop artist (who for sure is short on both of these), time would be much better spent investing into viral campaigns.

    This comment was originally posted on Search Engine Journal

  45. Ross Hudgens Says:

    Thanks for the comments Nancy, I agree!

    This comment was originally posted on Search Engine Journal

  46. Ross Hudgens Says:

    I think a sandwich shop needs great word-of-mouth and strong emphasis of the 4 P’s – Price Product Promotion Place. The word of mouth generates from that locally and if all four are done efficiently I’ll be eating those footlongs constantly!

    This comment was originally posted on Search Engine Journal

  47. Jack Ringer Says:

    Absolutely on your points with the sandwich shop scenario – I’d happily pay for a Google Places listing here plus Twitter daily specials and so on. I like to use Friendfeed so that I can double post to Twitter.

    I have worked with so “name” companies in the US and UK but really am tired of the “hierarchy” resistance to good, well done and honest seo.

    Oddly enough my dear Missus and I are looking at opening an Olde Worlde “sandwich and coffee” shop with a twist ;) on the Barbican in Plymouth – where the Pilgrim Father’s sailed from guys! and we will be hammering it with a WordPress Blog, Google Places, Images, Twitter and so on.

    I’m so glad I picked up all the info I needed way back when

    Jack aka David

    This comment was originally posted on Search Engine Journal

  48. Jack Ringer Says:

    Hey! My wife was a generous, intelligent American tourist from San Francisco so – well – I married her ;0)

    This comment was originally posted on Search Engine Journal

  49. chipsdigitalpc Says:

    SEO is like Sex. There is tons and tons of info out there but there isn’t any “one way” for every business. Just as there are a million ways and nuances out there to be a “good lover”, it only matters if your customers/partner(s) think you did it right :)

    This comment was originally posted on Search Engine Journal

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