Small Business Trends Radio

Giving Referrals: A Great Way To Do Business

John Jantsch: Giving Referrals: A Great Way To Do BusinessJohn Jantsch, Founder of Duct Tape Marketing and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide,” joins Anita Campbell for an in-depth discussion to bring focus to the act of giving referrals – and the benefits it can have for your business.

The Referral Engine BookTo put it simply, John feels it’s a great way to do business.  He feels so strongly about this, that he has written a new book on that very topic titled, “The Referral Engine: Teaching Your Business to Market Itself,” that is set to be released on May 13th of 2010. 

Below are the questions we asked John:

  • (1:42) First John, can you tell us a bit about yourself and your background and how you got to be running Duct Tape Marketing?
  • (5:19) You’ve got a new book coming out called “The Referral Engine” so can you tell us a bit about that?
  • (7:00) We’re here today to talk about giving referrals.  Why is giving referrals important?
  • (12:04) You once told me you had a really interesting way of writing a book.  I wonder if you can share that approach?
  • (15:07) What is the single greatest factor in determining how referrals are made?
  • (16:32) How do we actually build quality referrals that fit our own business strategy?  Where is the starting point, John?
  • (20:10) It seems the whole world is “social media crazy” today.  Can social networking online help you build referrals and if so, how?
  • (22:44) How else do you generate referrals?  How can you actually enhance getting referrals?
  • (25:05) What are some tools to “activate” your network?
  • (29:31) Your book is coming out very soon, isn’t it?
  • (30:53)  The book has it’s own website, right?
  • (31:30) So that’s ReferralEngineBook.com?
  • (31:34) And, of course, your main website is DucTTapeMarketing.com, correct?

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Listen to John’s full interview now by clicking the red and yellow player below


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11 Responses to “Giving Referrals: A Great Way To Do Business”

  1. uberVU - social comments Says:

    Social comments and analytics for this post…

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  2. Martin Lindeskog Says:

    It is always great to listen to Jon Jantsch’s wisdom!

    I look forward to hear Wayne Hurlbert’s interview with him.

    Talking about a giving referrals, I joined a BNI chapter in Gothenburg on April 30.

    I will buy Jon’s book together Networking Like A Pro: Turning Contacts into Connections by Ivan Misner, David Alexander & Brian Hilliard, in the near future.

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