Small Business Trends Radio

How to Protect Your Online Reputation

EntrepreneursApril 27, 2010By

John Michael Fertik: How to Protect Your Online ReputationProtecting your online reputation is a topic that is fast becoming of increasing importance to the business community. Michael Fertik, CEO of Reputation Defender, joins Anita Campbell and Brent Leary for an in depth discussion concerning how to protect your online reputation.  Reputation Defender is a privacy and online reputation management company. In his position on the advisory board of The Internet Keepsafe Coalition (iKeepSafe), Michael is regarded as the pioneer of online reputation management and the foremost expert on issues of online privacy.

The Referral Engine BookMichael authored the forthcoming book “Wild West 2.0” and is a graduate of Harvard College and Harvard Law School.  Today, he’s going to show you how to monitor what people are saying about you and your company brand, and manage your online reputation with helpful tools.

Below are the questions we asked Michael:

  • (2:38) First Michael, can you tell us a bit about yourself and your background?
  • (6:00) Can you tell us a little bit about how you find out what people are saying about you online?  How do you monitor what others are saying about you?
  • (10:00) If I’m operating a local business without a web presence, why should I worry about what’s being said on Facebook or some other place?  Or should I worry about that?
  • (13:44) Once I know what’s being said, what does a small business owner or entrepreneur do at that point?
  • (20:39) Can you give people a full list of the products and services that Reputation Defender offers?
  • (22:45) You mention clearing your personal information from public databases and directories.  How easily does that type of personal information get into the directories?
  • (25:28) How quickly can you help people get out of those databases and public directories?
  • (26:15) On the reputation management side, what are some of the mistakes small business owners are making in terms of not fully protecting themselves or keeping tabs on what’s going on with their reputation?
  • (28:18) I am assuming that the proliferation of social networks and easy content creation tools have added to that?
  • (29:28) Michael, where can people find out more?

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Listen to Michael’s full interview now by clicking the red and yellow player below


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13 Responses to “How to Protect Your Online Reputation”

  1. Tweets that mention How to Protect Your Online Reputation | Small Business Trends Radio | Small Business Advice -- Topsy.com Says:

    [...] This post was mentioned on Twitter by Reputation Advisor and Kathleen Hanover, Small Business. Small Business said: SMBTrendWire post :) How to Protect Your Online Reputation: Protecting your online reputation is a topic that is f… http://bit.ly/bapcJp [...]

  2. Martin Lindeskog Says:

    Anita & Brent: Very fascinating interview with hands-on tips on how to secure your online reputation.

    Michael Fertik: Do you have an affiliate / partner program?

  3. ORM Says:

    This material stands apart from everything else I’ve read on the subject. The treatment will benefit anyone trying understand the topic whether they are new to it or have been around it for years.

  4. ReputationSE Says:

    you can loose several thousands of $$$ every single day if you have some negative pages or links in your search results, of course everyone will do some research on Google before buying anything from you.

    It is always best to have a good reputation online, however many satisfied customers can be overshadowed by 1 unsatisfied customer

    Good luck
    Greetings from Richard

  5. KathleenHanover Says:

    Small Biz: How to Protect Your Online Reputation http://bit.ly/aJQQVy

    This comment was originally posted on Twitter

  6. smallbizleader Says:

    SMBTrendWire post :) How to Protect Your Online Reputation: Protecting your online reputation is a topic that is f… http://bit.ly/bapcJp

    This comment was originally posted on Twitter

  7. SannWood Says:

    Michael Fertik of @repdef (ReputationDefender) ~ “How to Protect Your Online Reputation” http://bit.ly/dwOuGS

    This comment was originally posted on Twitter

  8. repadvisor Says:

    How to Protect Your Online Reputation | Small Business Trends … http://bit.ly/9o0J73

    This comment was originally posted on Twitter

  9. BrentLeary Says:

    check out 2day’s @smallbiztrends show on protecting your online reputation feat. @ReputationDefender. http://scrm.me/aMMLKH. #smallbiz

    This comment was originally posted on Twitter

  10. smallbiztrends2 Says:

    How to Protect Your Online Reputation http://bit.ly/bbgyxN

    This comment was originally posted on Twitter

  11. plotonic Says:

    How to Protect Your Online Reputation | Small Business Trends …: Michael Fertik, CEO of Reputation Defender, joi… http://bit.ly/9o0J73

    This comment was originally posted on Twitter

  12. Lyceum Says:

    @smallbiztrends & @brentleary Fascination interview with @repdef. Do you know if they have an affiliate program? http://bit.ly/bzNF4m

    This comment was originally posted on Twitter

  13. Lyceum Says:

    @smallbiztrends & @brentleary Fascinating interview with @repdef. Do you know if they have an affiliate program? http://bit.ly/bzNF4m

    This comment was originally posted on Twitter

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