Small Business Trends Radio

Behind the Scenes at AMEX OPEN Forum

ManagingMay 25, 2010By

Jason Rudman: Behind the scenes at AMEX OPEN ForumOur featured guest in this episode of Small Business Trends Radio is Jason Rudman, Director of OPEN Forum. Jason leads the team responsible for the content strategy and development of American Express OPEN’s online community for small business owners.

Behind the scenes at AMEX OPEN ForumJason joins Anita Campbell and Brent Leary to share the in-depth story behind the growth of American Express OPEN Forum – from its roots an online companion to live events through its evolution into an award-winning educational and networking resource – and how customer feedback has contributed to that evolution.

Below are the questions we asked Jason:

  • (2:11) First Jason, can you tell us a bit about yourself and your background?
  • (3:38) How do you describe what OPEN Forum is all about?
  • (5:01) When did American Express and OPEN Forum start venturing into social media and what has that whole journey been like?  Can you describe that, Jason?
  • (7:36) Can you describe how customers and the small business public can be involved in OPEN Forum?  What are the ways you can get involved and what can you do over there?
  • (10:40) One of the things that has really impressed me about the OPEN Forum is how many people are writing articles over there and how many business professionals want to.  Was that a big leap for American Express OPEN to open that up, or was that just a natural evolution?
  • (13:35)  You have a great commercial platform as well.  What are some of the customer success stories that you can share with the audience?
  • (16:54) What are some of the other goals you may have using social media to get the brand out there?
  • (19:16) You mentioned integration with other social media platforms.  You mentioned LinkedIn.  Are there other social media platforms that you’re using?
  • (21:07) What are some of the lessons that you’ve learned? Particularly, what is a lesson you’ve learned from a negative experience that’s helped propel where you are with OPEN Forum today?
  • (26:17) Is there anything that you’d like to wrap up with?  Any words of wisdom that you want to leave for small businesses owners and small business leaders?
  • (27:35) Jason, where can people find out more?

Brought to you by our sponsor:

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Listen to Jason’s full interview now by clicking the red and yellow player below


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9 Responses to “Behind the Scenes at AMEX OPEN Forum”

  1. Tweets that mention Behind the scenes at AMEX OPEN Forum | Small Business Trends Radio | Small Business Advice -- Topsy.com Says:

    [...] This post was mentioned on Twitter by Kathleen Hanover, Small Business. Small Business said: SMBTrendWire post :) Behind the Scenes at AMEX OPEN Forum: Our featured guest in this episode of Small Business Tr… http://bit.ly/9Q3dFl [...]

  2. Martin Lindeskog Says:

    It was interesting to get an inside look. I remember that I commented on the comment feature on OpenForum and I think that the LinkedIn option is a great addition to the site.

  3. Small Business News: News From The New Economy | Small Business Trends Says:

    [...] And speaking of podcasts and the new economy.  Anita Campbell and co-host Brent Leary interview Open Forum director Jason Rudman about American Express’s remarkable new innovative online community. More than simply reinforcing the American Express brand, this award winning site has become an informative and educational hub for business people around the Web whether they happen to be American Express card holders or not. Listen in for a behind the scenes look at a new economy success story. Small Business Trends Radio [...]

  4. KathleenHanover Says:

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    This comment was originally posted on Twitter

  5. smallbizleader Says:

    SMBTrendWire post :) Behind the Scenes at AMEX OPEN Forum: Our featured guest in this episode of Small Business Tr… http://bit.ly/9Q3dFl

    This comment was originally posted on Twitter

  6. smallbiztrends2 Says:

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    This comment was originally posted on Twitter

  7. zeefred Says:

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    This comment was originally posted on Twitter

  8. Brad Says:

    Thanks for the great information and links. As a real estate broker I can use the information to help survive this market.

    This comment was originally posted on Small Business Trends

  9. Chris Morancie Says:

    Internet marketing is great for small businesses. The issue is that most small business owners do not have time to just site there blogging, tweeting, facebooking (if that is a real term, lol). The alternative is to hire an employee to handle social media. The issue with that is simple; results from internet marketing is often slow and most small business cannot justify paying someone 11-15 dollars per hours to perform this services. In the end the solution might lie in outsourcing this group of tasks. There are some great blogs and articles about how outsourcing helps small businesses. A good place to read these articles is the “Virtual Assistance For Small Businesses” group page on Facebook (http://www.facebook.com/#!/group.php?gid=129717640378759)

    Chris Morancie
    NETSVA-VA

    This comment was originally posted on Small Business Trends

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