Small Business Trends Radio

Rafi Mohammed, Ph.D., Founder of Culture of Profit, joins host, Anita Campbell, and co-host, Ivana Taylor, to discuss ideas and concepts from his new pricing strategy book, “The 1% Windfall: How Successful Companies Use Price to Profit and Grow.”

In this episode, Rafi shares pricing tips that small businesses can implement which will start reaping them new profits almost immediately and just as importantly – set a strong foundation for better pricing in your small business.

Below are the questions we asked Rafi:

• (2:25) First Rafi, can you tell us a bit about yourself and your background?
• (4:58) Do you see underpricing a lot in small businesses?
• (6:07) Do you think pricing is more important to large businesses versus small businesses or is it the same importance – and why is it important?
• (7:01) What is the difference between your two books, The Art of Pricing and The 1% Windfall?
• (8:06) How should we think about our pricing strategy and where do we start?
• (10:22) Where do you start with value based pricing and the value you’re providing?
• (17:14) Can you tell us more about the “pick a plan” pricing strategy?
• (19:54) How do you recommend that small businesses begin exploring these things?  Is it a good idea to list all of the different pricing options out there and compare?  How would you begin?
• (21:32) So what you are saying is that you can actually increase your profits by having a variety of pricing strategies and one to suit each customer segment or want?
• (22:23) How does the “back door discount” work?
• (24:08) How should we start thinking about creating a comprehensive pricing strategy?
• (26:41) Rafi, where can people find out more?

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Listen to Rafi’s full interview now by clicking the red and yellow player below

Create a Blueprint to Price for Profits and Growth for Your Company [ 28:59 ] Play Now | Play in Popup | Download