Small Business Trends Radio

Build an Engaged Facebook Fan Page Base Using Multiple Channels

Build an Engaged Facebook Fan Page BaseVictoria Ransom is Founder and CEO of Wildfire Interactive, a platform that enables small businesses to easily and cost-effectively manage their social media marketing needs. Victoria started Wildfire to serve her own need – she needed an affordable way to building an engaged fan base on the Facebook page of her own small business.

Wildfire InteractiveSeeing no other solutions on the market to easily create compelling social media campaigns, Victoria and her partner created their own. Now, 30,000 campaigns later, Wildfire has a passionate customer base.  Victoria joins host, Ivana Taylor, to share some tips for building an engaged fan base of your own.

Below are the questions we asked Victoria:

  • (1:28) First Victoria, can you tell us a bit about yourself and your background?
  • (2:19) So tell me, what is Wildfire Interactive and how can it help small businesses??
  • (3:32) Let me see if I’m hearing you correctly.  You’re saying all we have to do is go to Wildfire to develop Facebook and Twitter contests and run social media campaigns?
  • (5:10) Can this help me?  What can I do to build my fan base and is it even worth it?
  • (5:42) What is a good number of fans to aim for?
  • (9:02) Can you talk a little bit more about contests, coupons and giveaways and how small businesses can use them or even put something like that together?
  • (12:05) What are some of the secrets of running a successful campaign?
  • (16:33) Can you tell me more about making it twice as effective?
  • (19:17) You’re saying that status updates are important and that we should be using our fan pages almost like a web site?
  • (23:31) What’s the risk versus reward of getting involved with the Facebook “Like” button?
  • (25:49) So there are fans of the web site that actually don’t fall within the fan page?
  • (26:16) Victoria, where can people find out more?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

Listen to Victoria’s full interview now by clicking the red and yellow player below


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7 Responses to “Build an Engaged Facebook Fan Page Base Using Multiple Channels”

  1. Tweets that mention Build an Engaged Facebook Fan Page Base Using Multiple Channels | Small Business Trends Radio | Small Business Advice -- Topsy.com Says:

    [...] This post was mentioned on Twitter by Ohio_SBDC and Kathleen Hanover, Small Business. Small Business said: SMBTrendWire post :) Build an Engaged Facebook Fan Page Base Using Multiple Channels: Victoria Ransom is Founder a… http://bit.ly/biq3Tf [...]

  2. Creating Online Campaigns for Facebook and Your Web Site is Easy With Wildfire | DIY Marketers Says:

    [...] I had the privilege to guest host the Small Business Trends Radio Show where I interviewed Victoria Ransom, the CEO of Wildfire Interactive. I’m ashamed to say that I hadn’t ever heard of [...]

  3. Martin Lindeskog Says:

    Victoria Ransom:

    I have signed up for an account and I want to use it for my EGO blog & podcast fan (“like”) page on Facebook.

    I will tell about your services to an advertising agency next week.

  4. SannWood Says:

    Today’s PODCAST ~ “Build an Engaged Facebook Fan Base Using Multiple Channels, Social Media Campaigns” w/@wildfireapp ~ http://bit.ly/9PAfNQ

    This comment was originally posted on Twitter

  5. smallbiztrends2 Says:

    Build an Engaged Facebook Fan Page Base Using Multiple Channels http://bit.ly/9mTDNl

    This comment was originally posted on Twitter

  6. MMMTruck Says:

    @FreshiesMedia RT @smallbiztrends2: Build an Engaged Facebook Fan Page Base Using Multiple Channels http://bit.ly/9mTDNl

    This comment was originally posted on Twitter

  7. wildfireapp Says:

    Lookin for a good listen while you work? Hear our CEO Victoria interviewed on Small Business Trends Radio: http://bit.ly/apKKc9

    This comment was originally posted on Twitter

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