How the Movie Twilight Can Help Your Business
Romance is a number one selling genre for a reason – and that reason isn’t Fabio. Many of you are familiar with the Twilight phenomenon (i.e. vampire phenomenon), correct? Surprisingly, many romance writers believe its wild success was a public gut reaction to many of the tragic events over the last decade. Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully launch winning products to eager new audiences.
Kimber joins host, Anita Campbell, along with co-host, Brent Leary, to explain how the movie Twilight can actually help your business. Kimber also explains why she feels that business marketers should read romance novels and how you can market stand alone products using novels as an example.
Below are the questions we asked Kimber:
- (3:45) First Kimber, can you tell us a bit about yourself and your background?
- (5:20) So you’re still involved in business, but you take four months out of the year to write business books, is that correct, Kimber?
- (6:03) Can you tell us about these vampire heroes and what you mean about the movie Twilight helping your business?
- (9:18) So it’s the kinder, gentler, vampire?
- (11:04) So who actually reads romance novels? Women?
- (12:07) So are alot of them stay-at-home-moms?
- (12:36) The romance novels have a certain predictable format, usually with a happy ending. If they’re so predictable, why are people still reading them?
- (14:10) So no matter what business you’re in, does it have a happiness guarantee? Is that what people are looking for?
- (14:32) What else are readers looking for? To escape or be provided an uplifting feeling?
- (19:31) It seems like romance sells because of the aesthetics and the way people look. Sometimes, business isn’t that good looking. Can we be ourselves and still “be sexy?”
- (21:48) Why is the romance space so female dominated?
- (24:07) Romance novels are such best sellers, so why are literary critics unenthusiastic about them?
- (25:28) What are the top two or three ways that business marketers can use this information found in romance novels and how they actually create romance novels – what kinds of things can they actually pull from romance novels? Creation and how they turn out?
- (27:47) Kimber, where can people find out more?
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Listen to Kimber’s full interview now by clicking the red and yellow player below
July 16th, 2010 at 1:12 pm
How the Movie Twilight Can Help Your Business…
Romance is a number one selling genre for a reason – and that reason isn’t Fabio. Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully la…
July 16th, 2010 at 1:21 pm
[…] This post was mentioned on Twitter by SannWood, Small Business Trend. Small Business Trend said: How the Movie Twilight Can Help Your Business http://bit.ly/bK6wOZ […]
July 17th, 2010 at 1:21 pm
Interesting discussion. I’ll admit I’ve never made the connection between business and romance writing before – but Kimber has a very compelling story to tell; one that makes a lot of business sense. In particular, I like the closing comments about back covers, keywords, and the example of the ‘trust’ word. I appreciated the example of how businesses could integrate what romance readers are identifying as key trends into their business activities.
July 23rd, 2010 at 10:51 am
[…] perspective. How will they receive your message and how can you better understand them? GlobalReach Vampires and marketing. Check out this Small Business Trends Radio podcast as your host Anita Campbell talks with product […]
July 27th, 2010 at 5:26 am
It was a very fascinating podcast. Great connection between business and romance.
As a supporter of romantic realism in art, I liked the comparison between modern Hollywood movies, e.g. Forrest Gump and romance literature and how the character in the standard movie is not changing or developing, but in a romance novel, the main character is learning something during the story and is developing his or her character in different ways.
April 12th, 2012 at 1:41 pm
[…] Vampires and marketing. Check out this Small Business Trends Radio podcast as your host Anita Campbell talks with product developer Kimber Chin about ways in which trends in popular culture, in this case involving the wildly popular Twilight vampire romance saga, can play an important part in marketing for your small business. Tune in and enjoy. Small Business Trends Radio […]
July 16th, 2010 at 12:15 pm
How the Movie Twilight Can Help Your Business http://bit.ly/bK6wOZ
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July 16th, 2010 at 12:59 pm
Our Most Recent Podcast Interview With @KimberChin Is Up ~ How the Movie Twilight Can Help Your Business ~ http://is.gd/duAFZ
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July 16th, 2010 at 4:54 pm
How the Movie Twilight Can Help Your Business | Small Business …: (24:07) Romance novels are such best sellers, … http://bit.ly/b0fY3R
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July 19th, 2010 at 1:35 am
Small Biz: How the Movie Twilight Can Help Your Business http://bit.ly/cJSRAh
This comment was originally posted on Twitter
July 19th, 2010 at 1:35 am
SMBTrendWire radio: How the Movie Twilight Can Help Your Business http://bit.ly/9NCEfr
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July 19th, 2010 at 1:35 am
podcast: How the Movie Twilight Can Help Your Business http://bit.ly/dCA5Kn via @smallbiztrends
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July 27th, 2010 at 5:30 am
@NetBachelor & @NetBachelorette: Check out @KimberChin “Writing Sexy Contemporary Romances Set In Business” Podcast: http://bit.ly/bOxLMk
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July 27th, 2010 at 5:32 am
@KimberChin I enjoyed listening to @smallbiztrends & @BrentLeary’s interview with you. Business + Romance = True. http://bit.ly/bOxLMk
This comment was originally posted on Twitter