Small Business Trends Radio

How the Movie Twilight Can Help Your Business

5 Tips For Hiring A-Player EmployeesRomance is a number one selling genre for a reason – and that reason isn’t Fabio.  Many of you are familiar with the Twilight phenomenon (i.e. vampire phenomenon), correct?  Surprisingly, many romance writers believe its wild success was a public gut reaction to many of the tragic events over the last decade. Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully launch winning products to eager new audiences.

Kimber Chin: FlawlessKimber joins host, Anita Campbell, along with co-host, Brent Leary, to explain how the movie Twilight can actually help your business.  Kimber also explains why she feels that business marketers should read romance novels and how you can market stand alone products using novels as an example.

Below are the questions we asked Kimber:

  • (3:45) First Kimber, can you tell us a bit about yourself and your background?
  • (5:20) So you’re still involved in business, but you take four months out of the year to write business books, is that correct, Kimber?
  • (6:03) Can you tell us about these vampire heroes and what you mean about the movie Twilight helping your business?
  • (9:18) So it’s the kinder, gentler, vampire? 
  • (11:04) So who actually reads romance novels?  Women?
  • (12:07) So are alot of them stay-at-home-moms?
  • (12:36) The romance novels have a certain predictable format, usually with a happy ending.  If they’re so predictable, why are people still reading them? 
  • (14:10) So no matter what business you’re in, does it have a happiness guarantee?  Is that what people are looking for?
  • (14:32) What else are readers looking for?  To escape or be provided an uplifting feeling?
  • (19:31) It seems like romance sells because of the aesthetics and the way people look.  Sometimes, business isn’t that good looking.  Can we be ourselves and still “be sexy?”
  • (21:48) Why is the romance space so female dominated? 
  • (24:07)  Romance novels are such best sellers, so why are literary critics unenthusiastic about them? 
  • (25:28) What are the top two or three ways that business marketers can use this information found in romance novels and how they actually create romance novels – what kinds of things can they actually pull from romance novels?  Creation and how they turn out?
  • (27:47) Kimber, where can people find out more?

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Listen to Kimber’s full interview now by clicking the red and yellow player below


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14 Responses to “How the Movie Twilight Can Help Your Business”

  1. BizSugar.com Says:

    How the Movie Twilight Can Help Your Business…

    Romance is a number one selling genre for a reason – and that reason isn’t Fabio.  Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully la…

  2. Tweets that mention How the Movie Twilight Can Help Your Business | Small Business Trends Radio | Small Business Advice -- Topsy.com Says:

    […] This post was mentioned on Twitter by SannWood, Small Business Trend. Small Business Trend said: How the Movie Twilight Can Help Your Business http://bit.ly/bK6wOZ […]

  3. Kris Bovay Says:

    Interesting discussion. I’ll admit I’ve never made the connection between business and romance writing before – but Kimber has a very compelling story to tell; one that makes a lot of business sense. In particular, I like the closing comments about back covers, keywords, and the example of the ‘trust’ word. I appreciated the example of how businesses could integrate what romance readers are identifying as key trends into their business activities.

  4. Small Business News: A Guide To GrowthHLC Inc. | Blog | HLC Inc. | Blog Says:

    […] perspective. How will they receive your message and how can you better understand them? GlobalReach Vampires and marketing. Check out this Small Business Trends Radio podcast as your host Anita Campbell talks with product […]

  5. Martin Lindeskog Says:

    It was a very fascinating podcast. Great connection between business and romance.

    As a supporter of romantic realism in art, I liked the comparison between modern Hollywood movies, e.g. Forrest Gump and romance literature and how the character in the standard movie is not changing or developing, but in a romance novel, the main character is learning something during the story and is developing his or her character in different ways.

  6. Small Business News: A Guide To Growth Says:

    […] Vampires and marketing. Check out this Small Business Trends Radio podcast as your host Anita Campbell talks with product developer Kimber Chin about ways in which trends in popular culture, in this case involving the wildly popular Twilight vampire romance saga, can play an important part in marketing for your small business. Tune in and enjoy. Small Business Trends Radio […]

  7. smallbiztrends2 Says:

    How the Movie Twilight Can Help Your Business http://bit.ly/bK6wOZ

    This comment was originally posted on Twitter

  8. SannWood Says:

    Our Most Recent Podcast Interview With @KimberChin Is Up ~ How the Movie Twilight Can Help Your Business ~ http://is.gd/duAFZ

    This comment was originally posted on Twitter

  9. NightsEmbrace Says:

    How the Movie Twilight Can Help Your Business | Small Business …: (24:07) Romance novels are such best sellers, … http://bit.ly/b0fY3R

    This comment was originally posted on Twitter

  10. KathleenHanover Says:

    Small Biz: How the Movie Twilight Can Help Your Business http://bit.ly/cJSRAh

    This comment was originally posted on Twitter

  11. smallbizleader Says:

    SMBTrendWire radio: How the Movie Twilight Can Help Your Business http://bit.ly/9NCEfr

    This comment was originally posted on Twitter

  12. hiimnewhere Says:

    podcast: How the Movie Twilight Can Help Your Business http://bit.ly/dCA5Kn via @smallbiztrends

    This comment was originally posted on Twitter

  13. Lyceum Says:

    @NetBachelor & @NetBachelorette: Check out @KimberChin “Writing Sexy Contemporary Romances Set In Business” Podcast: http://bit.ly/bOxLMk

    This comment was originally posted on Twitter

  14. Lyceum Says:

    @KimberChin I enjoyed listening to @smallbiztrends & @BrentLeary’s interview with you. Business + Romance = True. http://bit.ly/bOxLMk

    This comment was originally posted on Twitter

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