Hair Club is a brand with high visibility from the old-school commercials – Sy Sperling’s, “I’m not just the President, I’m also a client.” However, many people still don’t know what the Hair Club is and keeping the 30 year old brand fresh has become even more of a challenge because of the ever changing media landscape which is affecting the avenues of word of mouth about the company.
Steven Barth, CEO of a group of Hair Club licenses, is a client himself. In this episode, he joins Anita Campbell and Brent Leary to discuss the organizations current optimizing process and how the 30 year old brand is keeping up with the times and educating the consumer about themselves.
Below are the questions we asked Steven:
- (2:38) First Steven, can you tell us a bit about yourself and your background?
- (3:44) Tell us about yourself, in particular, and how you ended up in this position today?
- (8:19) Tell us, exactly what is the Hair Club? It has the word “club” in it. Is it actually a club? What has it evolved into?
- (12:57) What is different today? I assume it’s no longer limited to men?
- (16:10) What is the biggest change you’ve made in the company over these past 30 years regarding how you’re marketing the Hair Club?
- (21:58) Are you leveraging social media to speak to that younger audience that could be a good Hair Club prospect?
- (24:18) Are you finding that your current customers, in addition to your prospects, are interested in engaging with Hair Club via the social networks? Are they looking for you out there, what are you seeing?
- (27:23) As a Hair Club client yourself, how does your experience as a customer shape the way you brand the Hair Clubs that you own?
- (29:24) Where can people find out more?
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Listen to Steven’s full interview now by clicking the red and yellow player below