Small Business Trends Radio

How to Target Social Media to Reach Your Market

MarketingSeptember 21, 2010By

How to Target Social Media to Reach your MarketEthan Bloch started his first business at age 13 where he used the social channels of the day (chat rooms and instant messaging) to acquire customers. In college he created a video podcast and used YouTube, Twitter and Facebook to build a global fan base.

What Every SMB Should Know To Be CompliantToday, Ethan is the Co-Founder of Flowtown, a small business marketing tool that helps you acquire and retain customers through social media. Ethan joins Anita Campbell to share his tips and personal experiences about using social media for business and how it can boil down into real measurable ROI.

Below are the questions we asked Ethan:

  • (2:14) First Ethan, can you tell us a bit about yourself and your background and what you’ve been doing over the past years?
  • (4:15) Can you tell us a little bit more about Flowtown? 
  • (6:33) Can you help me envision what this actually does?  Once I log in, what do I actually do?
  • (8:18) So this is something that you use to get greater value and to actually measure the value of those social sites, correct?
  • (9:18) How long has Flowtown been in existence?
  • (9:55) What differentiates Flowtown from competitors? 
  • (11:22) Besides Flowtown, are you involved in any other projects?
  • (13:22) Why should you spend time on social media?  What can it actually do for you as a small business?
  • (15:10) How do you see social media fitting into the toolbox of small business?  How would you describe it?
  • (16:53) Can you tell us some “best practices” regarding jumping into social media?
  • (18:47) So don’t turn it into “how many followers” can I get, but instead, be authentic, get out there and be helpful.  That’s what will attract people, correct?
  • (21:12) What about some other social media sites?
  • (23:45) Are there any tools for social media or measuring the impact of social media?
  • (25:25) Are there any final tips for listeners?
  • (26:27) Where can people find out more about Flowtown, Ethan?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

Listen to Ethan’s full interview now by clicking the red and yellow player below


12 Tweets

12 Responses to “How to Target Social Media to Reach Your Market”

  1. Martin Lindeskog Says:

    Ethan Bloch,

    I will send you an email so I could get the list of social media tools with a short explanation of the features.

  2. smallbizleader Says:

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    This comment was originally posted on Twitter

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  5. divergeinfinity Says:

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  6. agsocialmedia Says:

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    This comment was originally posted on Twitter

  7. smallbiztrends2 Says:

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    This comment was originally posted on Twitter

  8. socialhelp Says:

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    This comment was originally posted on Twitter

  9. smbizceo Says:

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    This comment was originally posted on Twitter

  10. OliveStDesign Says:

    How to Target Social Media to Reach Your Market | Small Business … http://bit.ly/cQqHfn

    This comment was originally posted on Twitter

  11. ABLEInnovations Says:

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    This comment was originally posted on Twitter

  12. Lyceum Says:

    @ebloch Interesting interview by @smallbiztrends. http://bit.ly/ds8LPn I want to add @flowtown to: http://www.egosoletrader.com/workshop/

    This comment was originally posted on Twitter

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