Jonathan Fields is a lawyer turned entrepreneur, author and blogger. His last book, Career Renegade: How to Make a Great Living Doing What You Love was an MSNBC Top 5 Small Biz Summer read in 2010. Jonathan has been featured widely in both online and offline media and was named one of the 20 people every entrepreneur needs to follow on Twitter by BusinessWeek.
Jonathan understands the psychology of persuasion. He also understands what is clearly necessary to persuade someone to take action. In this episode of Small Business Trends Radio, Jonathan joins Anita Campbell to discuss how to double your revenue by mastering those necessary persuasion techniques in print.
Below are the questions we asked Jonathan:
- (2:54) First Jonathan, can you tell us a bit about yourself and your background?
- (6:12) Was going from one end of the spectrum to the other difficult?
- (7:51) I know what that high pressure life is like. A lot of long hours, weekends, holidays and sometimes, it’s hard to shut that off. So, are you still a work-a-holic?
- (9:29) A “passion-a-holic” then, right?
- (10:21) What do you mean by persuasion in print, Jonathan?
- (11:38) How is this different from persuading or selling in person? What do you have to do differently in print?
- (12:51) Why do people react the way they do to selling?
- (15:00) What are some of the fundamentals to persuade in print?
- (18:58) And who is the author of that book?
- (19:17) Is is possible to learn how to be more likable?
- (20:36) Can you give us an example of how you would transfer likability to print?
- (23:22) What do you think about creating compelling headlines? How do you do that?
- (24:40) Do you have to have all of them? Or is just one of them enough?
- (25:24) So the headline trifecta is self-interest, news and curiosity?
- (25:42) Where can people find out more?
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Listen to Jonathan’s full interview now by clicking the red and yellow player below