Small Business Trends Radio

It’s Never Too Late: But Why Wait?

InspirationalMarch 30, 2011By

Lynda BouchardAs many of us know, life doesn’t always unfold the way we want it to. And many times, an unusual event or occurrence can act as a catalyst of sorts for major change and transformation. This is the type of event that Lynda Bouchard experienced. One day, she was happily flying the friendly skies, employed as a flight attendant, when the events of 9/11 changed everything for her.  Suddenly, she found herself asking, “Is this what I want to do with my life?”

Booking Authors Ink.Thus began Lynda’s journey. At the age of 45, she began her author publicity and concierge business and kicked it into high gear at 52, after she lost her husband. She didn’t hit her sweet spot at 25 and has found that there are challenges to changing your life radically, especially when you’ve already done a bit of living. In this episode, Lynda Bouchard, Founder of Booking Authors Ink., shares her insights on the challenges and rewards of changing direction in your life, her thoughts on why now is a great time to start a small business, and why it’s never too late to find your passion in life.

Below are the questions we asked Lynda:

  • (1:51) Lynda, can you tell us a bit about yourself and your background?
  • (2:39) A couple of major events really did shake your life.  Can you share a little bit about the impact that these events had on your career?
  • (5:03) What was the turning point that enabled you to make that change and transform your life?
  • (6:07) What kinds of things could you help folks understand to inspire them to think the way you do in that “it’s never too late.”
  • (7:53) Can you share a few of your challenges and how you were able to overcome them and reach the ultimate rewards?
  • (11:01) Can you talk about the other side and all of the work and obstacles?  What are some of the rewards you’ve gained for yourself?
  • (12:25) As you were overcoming the challenges, did you have help?  A mentor or advisor?  Were there people that helped you along the way?
  • (13:32) What was that self-examination like for you and how can others benefit from some of the things you did?
  • (15:43) Going from an employee to a small business owner, what do people need to know about that transition before they actually make it?
  • (18:00) Can you tell us a little bit about what it was like for you to start a business at a later stage in life?
  • (19:34) When transitioning from employee to a small business startup, there can be a feeling of isolation when business is conducted from home and over the Internet.  So what advice would you give to others to avoid that feeling of isolation?
  • (21:30) Can you talk about some of the challenges you face when working with your clients?
  • (23:06) In your opinion, would you say that now is a good time to start a business?
  • (24:59) What role has social media or social networks played in how you’ve developed your business?
  • (25:49) If you asked for advice by a young individual thinking of starting their own business, what advice would you give this person?
  • (27:30) Where can people learn more about you and what you do?

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Listen to Lynda’s full interview NOW by clicking the red and yellow player below

4 Responses to “It’s Never Too Late: But Why Wait?”

  1. Martin Lindeskog Says:


    It was an inspiring interview with Lynda Bouchard. She has gone through a lot of hardships, but it seems that she has become a stronger individual and has found her new passions in life.

  2. Business Advice Says:

    Lynda gave excellent advice, especially for the question, “If you asked for advice by a young individual thinking of starting their own business, what advice would you give this person?”. In today’s society, there are many entrepreneurs who may have just left university in search for their next business venture, and Lynda’s advice really does set them in the right direction.

    I found this to a great interview, thanks!

  3. Marty McDermott Says:

    Hi Brent,
    This was a fantastic interview. Lynda has an amazing story. I am going to share the with my entrepreneurial students!
    Best regards,


  4. Lynda Says:

    Just a thank you for your input and insights! Good to know it was helpful for you and your students/audience.

    There is nothing like the crucible of loss to hone a great business!!

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