Small Business Trends Radio

Top 5 Questions to Create an Unfair Market Advantage

MarketingJune 21, 2011By

Patrick SchwerdtfegerIs marketing dead? No - but it’s definitely changing! Today’s modern marketing is less about convincing and much more about educating.  And, as luck would have it, self-employed professionals are actually the best suited to capitalize on this newest trend.

Marketing Shortcuts for the Self-EmployedPatrick Schwerdtfeger, Author of “Marketing Shortcuts for the Self-Employed,” joins Anita Campbell and Brent Leary to discuss the top 5 questions that create an unfair marketing advantage.

Below are the questions we asked Patrick:

  • (2:52) Patrick, can you tell us a bit about yourself and your background?
  • (6:05) What is the first question that you should ask yourself to create an unfair market advantage?
  • (12:46) Can you recap those 5 questions?
  • (13:48) What are some ways that you can repurpose content, Patrick?
  • (18:44) What are some of the reasons that people who have great content are hesitant to share it?
  • (24:32) How does your book differ from the other marketing books out there?
  • (29:32) Where can people find out more?

Be sure to check out Patrick’s special offer and receive 80 worksheets plus 4 free training videos!

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Listen to Patrick’s interview NOW by clicking the red and yellow player below

One Response to “Top 5 Questions to Create an Unfair Market Advantage”

  1. Rufaro Shambare Says:

    Very practical and thought provoking advice which I am now applying, especially on how to repurpose information from various sources.

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