Small Business Trends Radio

The Power of Content For Marketing

MarketingAugust 23, 2011By

Susan PaytonSusan Payton is passionate about content and focuses on helping small businesses become experts through their content.  As John Batelle, CEO of Federated Media said, “Every small business is in the publishing business today.”   And with the Internet leading the way, this is very true. 

Egg Marketing & CommunicationsSusan Payton, President of Egg Marketing & Communications, joins Anita Campbell to shares tips and tactics for using blogs and article content to sniff out new customers and steadily build increased traffic to your blogs and websites.

Below are the questions we asked Susan:

  • (2:23) Can you tell us a bit about yourself and your background?
  • (3:25) Why do you think content is such a great marketing tool today?
  • (4:13) If you’re a small business owner and you want to become an expert, how do you go about doing that?
  • (5:13) If you’re busy running your business and have a small staff and budget, how do you get started if you don’t have a blog?  How can you get content out there?
  • (6:41) So longer than a Tweet but shorter than a blog post?
  • (7:00) What are the URLs for those sites?  (, and
  • (7:43) What’s your advice for getting started with a blog?
  • (8:40) You should probably share by leaving comments, too, correct?
  • (9:07) At first, you’re the only person reading your blog.  Over time you grow an audience.  If you want people to read your blog, you have to participate in reading others blogs, correct?
  • (10:38) What are your tips for writing some great blog posts that people will want to read and share?
  • (12:46) Was it difficult to write those types of things or is there a specific format?
  • (14:05) Lets talk about sharing a blog post.  What tips do you have about sharing and using social media?
  • (15:55) Some feel that if it’s automated, you loose the personal touch.  How do you feel about that?
  • (18:29) Would you tell us one or two of your techniques for success?
  • (20:14) And the key is trying to engage people, correct?
  • (21:00) What would you suggest for coming up with topics?
  • (23:25) What happens today with press releases?  Walk us through that process.
  • (24:57) For someone who doesn’t know what PRWeb is, can you give us a quick overview?
  • (26:31) How does that differ from article sites?
  • (28:45) Where can people find out more?

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Listen to Susan’s interview NOW by clicking the red and yellow player below

One Response to “The Power of Content For Marketing”

  1. Kelsey Says:

    Good stuff here, I listened to it while I worked.

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