Small Business Trends Radio

David And Goliath – SMBs Can Beat The Web 2.0 Giants

David And Goliath – SMBs Can Beat The Web 2.0 Giants We all know about corporate behemoths such as Google, who can use their highly-recognized brands and seemingly limitless resources to invest in the latest advertising and marketing strategies. You might ask yourself, how is a small Web 2.0 company supposed to compete?

Our featured guest in this episode, David Koretz, CEO and President of BlueTie, explains how to exploit the advantages of being a small company to compete against large corporations, as well as how to leverage partnerships and new business models to enhance services and drive revenue.

Among the points in the show are:

  • What is Web 2.0? This can best be described as a revolutionary shift from static, non-interactive web sites, to participatory, interactive web sites. This revolution is being driven by small businesses and consumers at the startup level – not by large behemoths. Corporate giants are now looking to acquire these hot new startups to compete. Use your creativity to begin a new service based startup and you may become a millionaire!
  • Software as a service. This is where the real opportunity for small business to compete with the corporate giants lies, by taking desktop software and delivering it over the Internet as a service, rather than a purchased application. The benefit of this is time and money and affording the ability to get the software up and running within days or weeks, for a minimal monthly service fee.
  • Free and paid services. What has now been coined as the “freemium” model is an offering of a limited feature set of Internet based services that ultimately offer a large upgrade package that entices the purchase of premium models. Premium services offer deep integration by linking with partners for additional convenience to the subscriber for the ultimate in value based services.

Today’s Trend: In addition to the above points, please stay tuned at the end of the program to the Today’s Trend segment. The Today’s Trend for this episode is: How Small Businesses Will Look In The Future. In this Today’s Trend episode, Host Anita Campbell examines the profiles of future small business owners. Women based ownership or “mompreneurs”, baby boomer or retiree ownership, and Generation Y ownership are reviewed.

Anita was fortunate to play a part in the development of an Intuit report, Small Businesses Of The Future. For more, please read Anita’s post where you can download your copy of the first installment of the Intuit Future of Small Business Report.

Recorded: January 30, 2007

Duration: 53.27 minutes

About David Koretz

David Koretz is a serial entrepreneur who had founded four companies by the age of 26. His current venture is BlueTie, Inc., founded in March 1999, where he serves as President and CEO, and is responsible for the company’s vision, strategy and growth. Under the leadership of Mr. Koretz, BlueTie has received industry accolades including being named a Forbes Magazine “Best of the Web” company in 2002, 2003 and 2004, as one of the top four Web sites in the world for small businesses. BlueTie was selected for William Blair’s B2B book of the top privately-held companies in the US.

A native of Rochester, New York, Mr. Koretz has been featured in hundreds of television, radio and print features, including Forbes Magazine, Inc. Magazine, The Wall Street Journal, The Boston Globe, CIO Magazine, eWeek, Computer Reseller News, ASP Industry News, the Wall Street Reporter, Teen People Magazine, Business Strategies, and the NY Sun.

David Koretz is a highly regarded speaker whose unique, high-energy style has informed and entertained audiences around the world. David speaks on a range of topics including the future of technology, Software as a Service (SaaS), starting and growing a technology company, and entrepreneurship. Mr. Koretz is also the author of multiple patents in the areas of email messaging, collaborative technology and business methodology.

Mr. Koretz is Chairman of the University of Rochester Medical Center Venture Development Board, a Board Member of the RIT Incubator, and President of the Rochester Angel Investment Network. In his free time, Mr. Koretz races Porsche and BMW automobiles.

To learn more, visit David’s website BlueTie.

 
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