http://www.smbtrendwire.com In-depth audio interviews with small business experts. Wed, 23 Jul 2008 23:25:06 +0000 http://backend.userland.com/rss092 en When a business is facing a crisis and has to answer to the media, there is little time to react effectively. The stress created by a crisis often limits rational thinking and can lead to costly mistakes and missteps. This is why it is essential for both large ... http://www.smbtrendwire.com/2008/07/23/crisis-communication-before-during-and-after-it-hits-the-fan/ Do you have a question for our upcoming radio show guest? When a small business enters into negotiations with the "Big Boy" companies they don't realize that there are dozens of traps the big players use against small business owners to win. David Wanetick, Managing Director of IncreMental Advantage , is ... http://www.smbtrendwire.com/2008/07/22/ask-the-guest-negotiating-with-the-big-boys/ We REALLY wanted to bring you July 15th's show, featuring Tom Szaky, Founder of TerraCycle, but unfortunatley our broadcast network, BlogTalkRadio, was experiencing a network telephone outage. Gulp! Our guest couldn’t dial in nor could our co-host, Steve Rucinski. The show's host, Anita Campbell, stalled as long ... http://www.smbtrendwire.com/2008/07/17/we-really-wanted-to-bring-you-this-show-but/ Do you have a question for our upcoming radio show guest? When a business is facing a crisis and has to answer to the media, there is little time to react effectively. The stress created by a crisis often limits rational thinking and can lead to costly mistakes and missteps. A ... http://www.smbtrendwire.com/2008/07/15/ask-the-guest-what-to-say-after-it-hits-the-fan/ Engaging a prospect to convert into a client requires you to take a deeper look at your market by understanding the motivations that drive them to convert and the doubts that hinder the conversion process. As conversion rates linger in the low single digits, a potential for greater ... http://www.smbtrendwire.com/2008/07/10/optimize-landing-pages-sales-conversions/ Do you have a question for our upcoming radio show guest? Tom Szaky, Founder of TerraCycle, is joining us on Small Business Trends Radio on Tuesday, July 15th at 1:30PM EST to discuss how he took waste such as plastic soda bottles, saved them from landfills and reused them to package ... http://www.smbtrendwire.com/2008/07/08/our-trash-is-someone-elses-treasure/ By now many of you have heard of Twitter and some of you are probably twittering away as we speak. But there's a newcomer to the social media scene by the name of Plurk. Plurk has been likened to Twitter but overall it's a very different ... http://www.smbtrendwire.com/2008/07/02/everyones-twittering-are-you-plurking-yet/ Do you have a question for our upcoming radio show guest? Khalid Saleh, Co-Founder and President of Invesp Consulting, is joining us on Small Business Trends Radio on Tuesday, July 8th at 1:30PM EST to discuss how to optimize your web site's landing pages for sales conversions and provide basic practices ... http://www.smbtrendwire.com/2008/07/01/ask-the-guest-optimize-landing-pages-to-convert-sales/ Ronald Balla, Founder of The CJB Group, is our featured guest in this Episode of The Small Business Trends Radio. Several years ago, Ron was employed by a local municipality and had a brother that was employed as a police officer. Together, they had many discussions ... http://www.smbtrendwire.com/2008/06/25/how-get-your-invention-market/ Do you have a question for our upcoming radio show guest? Brian Wallace, President and Founder of NowSourcing, is joining us on Small Business Trends Radio on Tuesday, July 1st at 1:30PM EST to discuss Plurk, a new social media site. Brian will be discussing the ins and outs, the ... http://www.smbtrendwire.com/2008/06/25/ask-the-guest-plurking-on-the-internet/