For a small business every dollar spent marketing is a critical expenditure and must provide the optimum business return. The question is how do you make a good tactical marketing decision with so many choices available today.

Our featured guest today, Michael Plummer of OurTownAmerica shares with us his insight, experience and business services that helps small businesses address the challenges listed above and find new customers very cost effectively.

Here’s a sampling from the show:

• Develop relationships with local small businesses. Build relationships. Let people know your there by partnering with local small businesses and offering gift certificates, etc.

• Market your business to new home owners through a welcome package. The best way to let the community know your there is to welcome them into your community and offer your services.

• Make quality gift certificates and offerings. Use parchment paper and quality products. Your first impression counts.

Recorded: August 8, 2006
Duration: 54:23 minutes

About Michael Plummer, Founder of Our Town America

As a small business owner, Michael Plummer knew he was on to something when his restaurant began offering pizza and hospitality to new residents in his Newton, Iowa neighborhood: they kept coming back.

That was in 1972. Since then, Our Town America, the company he founded, has relocated its national headquarters to Pinellas Park, Florida, become one of the country’s largest independent “new mover” welcoming organizations and a standard-bearer in the direct-mail marketing industry. Michael also understands the needs of new movers: by the time he reached the age of 40, he had relocated a total of 38 times.

In his capacity as president, Michael provides the vision for the growth of the company and the direction to execute it. He oversees a staff of approximately 60 employees at Our Town’s headquarters, 36 regional sales offices and the company’s burgeoning franchise operation.

Michael is a member of the national Better Business Bureau, the Mailing and Fulfillment Service Association, the Direct Marketing Association and the International Franchise Association.

For more information on Michael Plummer, please visit Our Town America.

 

 New Ways to Market a Small Business [54:23m]: Play Now | Play in Popup | Download (1139)